Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S.
You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “an anticipated initial enterprise value of approximately $2.4 billion
First of all, congrats. I’ve known you for a long time, and some of the hardest-working people in the industry call you “boss.” So I hope this turns out to be a great thing for them
What my colleagues and I are hoping, though, is that this also turns out to be a great thing for the PR industry… and us.
We haven’t had much of a chance to chat recently. So just in case you’ve been wondering what we’d
like, here goes:
As my friend Jodi Echakowitz
said, “If Cision going public means that it will have
Continue reading "To Cision, With Love"
I’m sat on the 07:50 from Welwyn North to London Kings Cross. It’s the day after the Westminster attacks and if I wasn’t listening to Radio 4, I would hardly know anything has happened. The carriage is packed, people are glued to their smartphones: life goes on. When I arrive at Kings Cross, it’s a […]
Meet Your Heroes
No matter how advanced we are with technology, you can never replace the value and impact of a face-to-face meeting.
Landing a meeting with influential people or powerful prospects is a daunting task. But there is a…
The post Landing A Meeting Through Value
originally from Bryan Kramer
Today we are fascinated by the dizzying pace of change. The Internet is the new Industrial Revolution. Wired is as influential as The Economist. Brands like Uber, Facebook, Ocado, Tinder, dominate our lives. Brilliantly innovative technology companies with cars, cat videos, groceries and casual sex attached. What we once read as niche, inky, badly spelled, loss-making newspapers are now 100m reader-strong (still loss-making) global media platforms. The new iPhone is celebrated with more excitement and media coverage than a groundbreaking new drug that will save millions (or, I suspect, the Second Coming). Cannes is as much a tech event as a creative awards showcase.
Yes we live at an exciting time, and we are very clever.
But get this. In just three short years, 1895 to 1897, three groundbreaking discoveries occurred. X-rays, radioactivity and the electron. The second winning the first Nobel Prize for a woman, Marie Curie. Three years.
Continue reading "A SLOG (short blog) on technology"