If you’ve never attended the Next Conference
in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an experience that’s anything but a conference. I’ve had the privilege of presenting at Next over the years. In 2016, I was invited once again (I think for the third time) and I jumped at the chance. Well, actually, I flew to Hamburg, but you know what I mean.
The theme for the event was on point, “It’s me, your digital ego.” In my work, I define the evolution of connected consumers as Generation-C (Connected) where we are no longer bound by demographics but instead by digital, behavioral and emotional psychographics. I also refer to Generation-C as “accidental narcissists” in that technology is conditioning users to expect pretty much everything…now.
focused on the influence of Generation-C
Continue reading "The Future of Brand, Tech and Business is Experience"
More often than not, people forgive.
Where did this epiphany come from?
Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group
“#measurePR Facebook group, Shonali?!” I can just hear your astonished query.
“I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!”
Well… ya… it was (is)… but then many years ago I decided to extend the community to Facebook.
Because there are so many great convos that happen around that hashtag, why let them languish the rest of the month?
And so I did. And it was GREAT, to start with.
Except then… it wasn’t. Because “life” and “stuff” happened
, and I did a crap job of moderating it… and it kinda went nowhere.
Except – and this is the astonishing bit –
Continue reading "People Forgive (and it’s Wonderful)"
A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
<img class="thumb-image" alt="https://www.wikiart.org/en/egon-schiele" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/59b97ac2bce176cf2686a3c3/1505327846750/Screen+Shot+2017-09-13+at+2.36.04+PM.png" data-image-dimensions="320x452" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="59b97ac2bce176cf2686a3c3" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/59b97ac2bce176cf2686a3c3/1505327846750/Screen+Shot+2017-09-13+at+2.36.04+PM.png?format=1000w" />
Recode and TechCrunch both report that Twitter is testing an embedded feature that would allow people to draft and publish a 'tweetstorm'. "Hidden inside the current Android app is a way to write out a tweetstorm and see it broken into distinct tweets, then tweet them all at once."
Let's hope the puerile U.S. national leader never gets his hands on it, but social activists do.
Instant Articles, the junior article format available on the main app, will no longer show up in Messenger. Instant Articles improves load time but never took off as part of the mobile Messenger platform. A Facebook spokesperson confirmed
that "“As we continue to refine and improve Instant Articles . . . we’re Continue reading "Social Web Recap 18.09.17"
Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications.
Amazon Echo is a voice activated speaker powered by ‘Alexa’ Amazon’s automated digital assistant which competes with Microsoft’s Cortana, Apple’s Siri and Google’s less than imaginatively titled Google Now. I’ve held off buying either an Echo or a Google Home because I’m a big fan of Microsoft Cortana and was unsure about the logic of using two different digital assistants. However, my decision to choose Amazon paid off in a big way just three days later when Microsoft and Amazon announced a partnership to use Cortana on Alexa and vice-versa
. It’s not perfect integration as you’ll still have to open the
Continue reading "What can PR learn from living with Alexa?"