How would YOU motivate Boeing’s battered, bloodied and bewildered workforce?


This post is by Steve Cody from Rep Man


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Following the introduction of a Next-Gen Airbus in 2010, Boeing reportedly rushed production of the 737 Max 8, a more powerful and fuel-efficient upgrade of the existing 737, without providing ANY flight simulation training to unaware pilots soon to be situated in the cockpits of the new plane. Boeing, if the implications are borne out, knowingly sent unsuspecting pilots, flight crews and passengers to their deaths. In fact, according to this New York Times piece, flight training on the 737 Max 8 won’t even be available until 2020 at the earliest (assuming the plane is eventually cleared to fly again). While it’s obvious why the world’s press is fixating on what Boeing knew and when they knew it, I couldn’t help but think what it must it be like to be one of the Boeing rank-and-file who, until the two recent air disasters, felt justifiably proud of their corporation’s
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It Starts


This post is by Jim Horton from Online Public Relations Thoughts


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There are still months before full-throated campaigning begins for the Presidency.  That, however, hasn't stopped sniping, which is coming early and often.  Consider this.  Joe Biden hasn't officially declared he is running for the White House, and already he is being criticized for new-found wealth.  It is a PR challenge he has to meet sooner rather than later.  He has cashed in on his long political  career during which he was avowedly and actually middle class struggling to make ends meet.  Now he is wealthy from speaking tours and a best-selling book.  His likely opponents for the Democratic nomination are holding that against him.  Can he overcome the charge?  Only time will tell on the campaign trail, which is long, strenuous and exhausting.  It isn't for the weak.  Reputations are torn down,  insinuations made, lies told.  Campaigners will Continue reading "It Starts"

Social Web Update 18.03.19


This post is by Boyd Neil from Boyd Neil


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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png" data-image-dimensions="627x606" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-07 at 7.25.28 AM.png" data-load="false" data-image-id="5c81140a0d929761affcb430" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png?format=1000w" />

Love the Numbers

The year 2018 belonged to podcasting, with all the variables in this survey from Edison Research called ‘‘The Infinite Dial 2019’ evidencing significant growth. “This is a watershed moment for podcasting—a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream,” noted Tom Webster, Senior Vice President at Edison Research. 

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Facebook

Facebook pushed out a ’Gaming’ tab in the mobile app’s main navigation last week. “The goal with the new addition”, says TechCrunch’s Sara Perez, “ is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.” Continue reading "Social Web Update 18.03.19"

The fork in the road for social media and our society


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


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Christchurch social media
The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t the worst of it, awful and distressing though this event is with at least 50 people shot dead and scores wounded, some in critical condition. After all, we’re used to seeing and hearing about such mass shootings in America all the time. And it’s not because it happened in a country like New Zealand, a place many call a paradise on Earth. A place of rich beauty and a largely unspoiled natural environment. A place many of us in the UK see as made up of kinfolk, people with historic links to us, today
Facebook video
Mass murder for the Internet
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No Shame


This post is by Jim Horton from Online Public Relations Thoughts


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What can be said about a company that is caught multiple times doing wrong yet persists?  It has no shame.  This is the situation with Huawei and its advertising of its cell phones.  Huawei persists in using DSLR images to hype the quality of its cell phone camera.  It's as if the company doesn't trust its own product.  The problem with that is that Huawei has been caught each time it has tried to trick the public.  One would think that if you can't away with something the first time, you wouldn't want to try it again.  Not so.  This leads one to wonder how the rest of the company operates.  Is it an amoral, win-at-all-costs organization?  If so, why would anyone want to deal with them?  If a company can't be honest in little things, what can be Continue reading "No Shame"

Communication at the Speed of Technology


This post is by Guest Contributor from Shonali Burke Consulting


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technologyGuest Post by Gloria Bell Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. (Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. In less than 30 years, we went from two basic options – slow (mail) or faster (telephone) to a multitude of methods to get a message from one place to another, literally at the speed of technology. Recently, I had a discussion with a young person that made me stop and think about the ways communication has changed and whether or not these changes are always good. This young person had slid on some ice and hit a parked car. Fortunately
gloria bell
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Scandal And Reputation


This post is by Jim Horton from Online Public Relations Thoughts


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The Roman Catholic Church is learning the impact of scandal on the tolerance of believers.  A recent Gallup poll in the US  "found that 37 percent of respondents said 'recent news about sexual abuse of young people by priests' has them personally questioning whether to remain Catholic — a 15 point increase since 2002."  The results were predictable.  The issue affecting every level of male clergy from Cardinal to parish priest has struck at the heart of an image of dedication and holiness.  It makes no difference whether a minority of malefactors caused the problem. The entire body of the Church is smeared.  It will take decades to dig out of this crisis and regain a semblance of moral stature.  It might take generations.  Meanwhile, the faithful who remain must endure questioning, suspicion and mockery.  Perhaps Church authorities have learned that transparency Continue reading "Scandal And Reputation"

Changed PR Forever


This post is by Jim Horton from Online Public Relations Thoughts


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Yesterday's Google Doodle celebrating the birth of the World Wide Web was a reminder of how radically it has changed PR.  Those of us ancient enough to remember the days before the Web will recall how difficult it was to convince CEOs of reputation issues, of persuasion that did not include advertising and the power of third party credibility.  Today, especially with social media, reputation protection and advancement is a major thrust of corporate communications. Response times have moved from hours to minutes.  The Web has given voice to millions of individuals who were unable to express themselves in the media because it was not available or was too expensive.  We use to worry about letters to the editor.  Today we are on alert for Tweets, for Facebook messages, for blogs, for complaints on consumer sites such as Yelp.  Youngsters in the business look Continue reading "Changed PR Forever"

Regrettable


This post is by Jim Horton from Online Public Relations Thoughts


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Political operatives are opening fake local news websites.  They are attempting to mislead voters into thinking stories on them are objective when they are nothing more than partisan propaganda.  It is regrettable and dishonest.  There is nothing wrong with taking sides.  Newspapers in America started that way, and some still survive with a political bent.  What is wrong is a pretense of objectivity when there is nothing of the sort in online columns.  The publishers have no scruples, but that's not unusual in politics.  The lowest forms of persuasion and publicity have all found their way into campaigns.  There is no dignity in doing anything to win, which is the way many campaign operators act on both sides of the political spectrum.  The malefactors this time are Republicans. Look for Democrats to follow suit.  

Crisis


This post is by Jim Horton from Online Public Relations Thoughts


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When two of your newest commercial aircraft crash in just a few months, you have a crisis of major proportions.  This is what Boeing is facing.  The company's reputation is on the line since its 737 Max jets have gone down and killed all on board.  Suspicion has focused on new flight software that pilots might not have understood but the company says is designed for extra safety.  Under certain circumstances, it will force the nose of the plane down and pilots lose control. No one is sure yet what the cause might be although the black boxes have been recovered. If Boeing is shown to be at fault, the plane maker has years of litigation facing it and a real possibility that airlines will stop buying its workhorse aircraft.  Already nations have grounded their fleets of 737 Max airliners.  The company is treating Continue reading "Crisis"

Fostering Community and Hope One Story at a Time


This post is by Guest Contributor from Shonali Burke Consulting


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communityGuest Post by Christy Silverthone It wasn’t long ago that I was on one of Shonali’s Pioneer Calls, seeking advice for a campaign I was working on called, “Safe Families for Children,” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care. I was helping the local initiative get off the ground and needed some ideas on how to let the people in need know about the program. Walk In Their Shoes Following Atticus Finch’s quote from “To Kill a Mockingbird”- “You never really understand a person until you consider things from his point of view … until you climb into his skin and walk around in it.” I decided that first off, I needed to look at this campaign from our target market’s point of view. Even on our limited budget, deciding to use social listening and
Christy Silverthone
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Social Web Update 11.03.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png" data-image-dimensions="851x470" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-06 at 5.21.39 PM.png" data-load="false" data-image-id="5c8048397817f799c0dcbbbd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png?format=1000w" />

Love the Numbers

Facebook’s reputation continues to take it on the chin for reasons that are common knowledge, including security breaches, the Cambridge Analytica scandal, facilitating the spread of misinformation during elections and concerns about privacy protection. Which may explain Mark Zuckerberg’s release last Wednesday of what is being called a “privacy-focused vision for social networking.”

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Facebook

Facebook inaugurated a new separate section for ‘memorialized accounts’ called ‘Tributes’ on which people can share their memories of someone who has died. As Mashable explains “When an owner of a Facebook account dies, the social network often turns it into a ‘memorialized account’, a special type of profile which can only be moderated by the so called ‘legacy accounts,’ had Continue reading "Social Web Update 11.03.19"

Near futures at scale


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


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On March 9, a technology trends report was published that is breathtaking in in scope and scale. Comprising a PDF of more than 380 pages, the 2019 Tech Trends Report from the Future Today Institute covers hundreds of trends in areas ranging from artificial intelligence and advanced robotics, to home automation and the Internet of Things, to workplace and learning technologies, smart cities and much more. As the publisher describes it:
This report is intentionally broad and robust. We have included a list of adjacent uncertainties, a detailed analysis of 315 tech trends, a collection of weak signals for 2020, and more than four dozen scenarios describing plausible near futures. Do not try to read it in one sitting. Begin with the Executive Summary and Keywords, then review the top tech trends listed for your industry.
Some good advice here. I started reading it yesterday, quickly realising that this is
Key Takeaways
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SDF Podcast 26: To regulate, or not to regulate, that is the question…


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


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“We can have democracy in this country or we can have great wealth concentrated in the hands of a few, but we cannot have both.“ So the famous US Supreme Court Justice and ‘crusader for social justice’ and breaker-upper of Gilded Age monopolies, Louis D. Brandeis is said to have said, perhaps sometime in the early 1930s. Today, perhaps the best-known neo-Brandeisian anti-trust advocate is Tim Wu, Columbia law professor, ‘father of net neutrality’ and author of a series of books likening today’s commercial excesses – in particular in the digital space – to the ‘Gilded Age’ of the late 19th and early 20thcenturies. Of course, it is not really an either-or debate. It’s a complex and convoluted, tangled web of interests and angles, and any claimant of simple solutions has likely got a degree from snake oil university. Neville discusses an article in The
GDPR
Facebook
Shoshana Zuboff’s thesis of surveillance capitalism
Led by Donkeys
Thomas Stoeckle
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McKinsey embraces transparency (sort of)


This post is by Steve Cody from Rep Man


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You know the business world is changing when a highly secretive firm like McKinsey opens the kimono and actually addresses the myriad scandals that have befallen the firm in the past year. As you’ll read in this Fortune column as well as a more in-depth Q-and-A that’s embedded in the piece, McKinsey’s top partner, Kevin Sneader, has ushered in a new era of authenticity and responsibility by sending a letter to employees acknowledging “mistakes” and “learning from those mistakes.” We shall see if either promise becomes reality. I’ve blogged about McKinsey’s high-profile missteps in South Africa, Saudi Arabia and elsewhere. Each also received massive coverage in the New York Times. But in each Times article, one needed a magnifying glass to find the briefest of statements from a McKinsey spokesperson that either admitted wrongdoing or spoke to how the firm would avoid committing such transgressions in the future. If
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Credibility?


This post is by Jim Horton from Online Public Relations Thoughts


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Does a wealthy heiress have the credibility to damn CEOs for their high pay?  Abigail Disney thinks so.  The granddaughter of the co-founder of the cartoon kingdom has long been outspoken about the issue.  However, CEOs can respond that she hasn't had to work for her fortune while they have risen through the ranks for 30 or so years and grasped the golden ring.  They earned it and are not apologetic.  Who then might be credible critics?  Boards have tied CEO performance to pay but that hasn't ameliorated outsized compensation.  A push to gauge CEO remuneration against a ratio of what workers receive hasn't been successful so far.  Increased taxation results in ever more clever ways around the system.  Perhaps this is an issue without resolution in the short term.  Let the wealthy speak.  They are as believable as anyone.

Lifescale Unboxing! The New Book is Finally Here! Would Love Your Support :)


This post is by Brian Solis from Brian Solis


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Wow. Just wow. This is the moment that I’ve been dreaming about for a long long time. I just can’t believe it’s finally here. Your support over the years mean everything. So naturally, I wanted to share this very special moment of unboxing our new book! Lifescale: How to Live a More Creative, Productive and Happy life is available online now! 😍 Amazon | Barnes and Noble | 800CEOREAD | BAM The first few days are a big deal to any author. If you have a spare moment, please consider placing an order and maybe add one or two for someone special in your life. 🙏 If you do, please let me know in the comments, and I’ll send you a list of bonus material I wrote that tailors Lifescaling for a variety of real world scenarios and markets. I’ll send you a list via email and you can choose! From the
🙏
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Great PR


This post is by Jim Horton from Online Public Relations Thoughts


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This article is great PR for the computer game, SimCity.  The tale that it influenced a generation of city planners is a testimony to its power.  It is also a reminder that games can be for good rather than just shoot-em-ups.  I used to play SimCity but it has been a decade or more since I launched it and started terraforming land for a new town.  I remember that it was a challenge putting in housing and commercial blocks, getting mass transit started, supplying electricity from power stations, building sewer and water connections, deciding on whether to put in a sports stadium and most importantly, doing all this while not going broke.  The game teaches balance among opposing demands. One must proceed with care to build a city of several thousand.  While critics note that the game is not perfect, it is good enough Continue reading "Great PR"

Empty Gesture?


This post is by Jim Horton from Online Public Relations Thoughts


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Eli Lilly has announced it will make a generic version of its diabetes drug, Humalog. that will sell for half the price of its branded product.  It seems like a good PR move until one examines the price -- $137.35 a vial.  That's still too steep for diabetics who must pay for the treatment out of their pockets and need more than one vial a month.  It also overlooks the fact that Humalog's list price has risen more than 1200 percent since it was approved for use in 1996. While patients will be happy to get a price break, they won't be satisfied for long, knowing that the generic version could and should be much less expensive.  Lilly's move is close to an empty gesture.  It looks good but there is little to it.  It is also unlikely to appease Congress and the Continue reading "Empty Gesture?"

My SXSW 2019 Schedule + The Official Debut of Lifescale: How to Live a More Creative, Productive and Happy Life


This post is by Brian Solis from Brian Solis


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Are you going to SXSW 2019? Fancy that! I am too. It’s been almost three-and-a-half years since my last book, X: The Experience When Business Meets Design. I’m so happy (and relieved) to share that I’m launching my next book at SXSW! Cue the trumpets! Introducing, Lifescale: How to Live a More Creative, Productive and Happy Life. While it’s my eighth book, it’s my first personal venture. I would love to share it with you in Austin if your schedule allows. There are several events to choose from and I’m hoping one of them lines up with your availability.

Lifescale @SXSW

March 8 – 12, 2019

All Day Every Day: Mercedes Media Lounge hosted by Techset and Guy Kawasaki – RSVP here (open to all SXSW badge holders) All Day Every Day: Lifescale will be available for sale in the Austin airport bookstore (Book People)!

March 8, 2019

8 –
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