Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has shifted it far to the left, said: “… hundreds of millions has been paid out into private hands”. It’s Royal Mail’s digital public affairs response that was great as instead of just ignoring it or issuing a formal media statement, it sent out a series of tweets ‘trolling’ the Labour leader. Royal Mail’s innovative response even got international attention as this story in the Washington Examiner shows “The Royal Mail just trolled Britain’s socialist leader. It as great The post Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn appeared first on STUART BRUCE.

Intrinsic Value

What is a painting worth?  The materials that go into one cost a few dollars.  The labor cost of the painter is gauged by demand for his work. Most do poorly or barely make a living.  But in the secondary market, long after they are gone, hype can increase a canvas' value many thousands of times.. Thus the Leonardo Da Vinci Salvator Mundi sold for $450 million.  The art world has been shaken by the extraordinary amount.  It was achieved through clever marketing by Christie, the auction house.  Will the buyer ever recover his money if he goes to resell the painting someday?  There is no way of knowing, but one should not be surprised if he doesn't.  Values rise and fall with market sentiment.  There are times not to put a work up for bid and other moments when the Continue reading "Intrinsic Value"

The Data Science Behind the Dating Scene

Today’s guest blog was authored by Jason Baik of Peppercomm… Most people associate “analytics” with simple tables and graphs without really understanding the true power of data. I’m here to break that stereotype. Before I get into the details, a bit of background is required. My name is Jason, a professional analyst and a true data advocate; I analyze everything from conducting non-hierarchical clustering for my fantasy football drafting to predictive price modeling for my bitcoin gambling. You name it and I probably have a personal spreadsheet of it. When I was freshly single in the summer of 2016, I decided to follow in the footsteps of journalist Amy Webb and put my love of analytics behind my pursuit of love: data behind my dating life. I started by crafting profiles across various dating apps and meticulously tracked everything, from opening lines and response times to respondent ethnicities and hobbies. I
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Conspiracy Theory

Sean Hannity has been cited as the top conspiracy theorist on TV.  He is not one whom a PR practitioner would want to approach.  Those who see deceit under every rug are not given to sticking with facts. They have to spin them into a web of insinuation and outright falsehood.  One's client is at great risk of being caught in a warp of opinion presented as truth.  It makes no difference whether conspiracy theories come from the political right or left.  Both are bad.  The media we should approach have a respect for facts and for the most part, avoid opinion. They go where facts lead them, and if facts delineate wrongdoing, they report it.  They don't exaggerate.  They are willing to listen and to report both sides.  What should one do for a client caught in a web of conspiracy Continue reading "Conspiracy Theory"

The Secret of Success

successtl;dr: The universe conspires to give you exactly what you want. I totally did NOT expect the response I got to last week’s post. So many of you emailed me to commiserate, sympathize, cheer me on, let me know I was not alone… I was really floored. D* wrote:
“Do you know what keeps me going when I feel like a failure or that I’m taking ‘1 step forward and 2 steps back’?  “Shonali Burke, who reminds me that it’s more like ‘2 steps forward and 1 step back or a couple side steps, but none the less it’s progress.’ “
D*, and many of you, made me #uglycry #happytears. You rock. Thank you. Something else happened that was rather curious. Rick Henry – whom I first encountered in Orlando many years ago, and who has made it a point to since stay in touch – suggested I watch “The
Shonali Burke
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Why Regulators Are Needed

The argument that markets should be free and unregulated has never been true.  Human behavior is not always honest.  Consider cryptocurrency.  It still is an open and wild marketplace where scams and schemes are prevalent.  For digital coinage to be of general use, it will need to be regulated and cheaters controlled. So too with every other marketplace.  That is why when companies call for free markets, they really do not intend for the them to become Darwinian and capitalist.  They want fairness and equal competition.  This government provides.  Communicators who profess to be free marketers need to be honest with themselves.  Rather than calling for less regulation, they should opt for effective rulemaking that guides behavior but doesn't squelch it. And, there should be penalties for the dishonest.  Free markets have never been free of bad operators.

Why Corporate Leaders Must Join the National Conversation

Today’s guest blog was authored by Lauren Parker of Peppercomm… “Where is the corporate Kapernick?” Ariel Investments CEO Melody Hobson posed this question to a room full of CEOs during her presentation about diversity and inclusion in the board room. It’s one example reflective of our evolving cultural landscape and the impact it’s having on corporate America. Politics divide Americans on issues from gun control to tax reform. Women are standing up against systemic misogyny. The topic of racial inequality has moved out of the shadows and onto our national football fields. Every morning, we awake to new headlines that amplify these important national conversations. Technology has changed the way we consume and amplify news and opinion. It’s given people the opportunity to shout their points of view and it’s led to the expectation that everyone should have an opinion to share – including corporate leaders. Social media has
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