This post is by Liz Swenton from March Communications
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For companies selling products and services in the technology sector, a strong industry analyst relations program has the potential to provide a host of benefits, in terms of visibility and revenue growth. However, understanding how to run an effective, measureable program capable of providing strategic value is still a mystery to many companies and communications practitioners alike. Industry analyst like Gartner, Forrester and IDC, as well as niche firms, are crucial influencers and need to be a part of a technology/B2B communications and PR program. On Wednesday, March 18 at 6 p.m., join Charlie Guyer, Principal and Founder of the Guyer Group, and The Publicity Club of New England (Pub Club), for an informative and exciting deep-dive into the world of analyst relations. Charlie has more than two decades of experience working in strategic communications roles in the technology industry. He has held executive-level positions at the industry’s most prominent companies, including Cisco, Alcatel-Lucent and Goodman Networks, and has worked in both agency environments and at venture-backed start-ups. The program will be held at Wayfair’s corporate offices, located at 4 Copley Place. To register, please visit the Pub Club’s programs page.