How can a mistake like this slip though a marketer's control? It is hard to believe the error was intentional. What this says is that H&M needs a person with an understanding of diversity to review its images before they are made public. Apparently no one thought too much about it -- not the photographer, the stylist or the on-set company representative. It doesn't look as if the model thought much of it either. Yet, comparing African-Americans to monkeys has been a decades-long slur against them. Somebody in the marketing chain should have known that. It's the kind of goof that can give a company a bad name.