Goof

How can a mistake like this slip though a marketer's control?  It is hard to believe the error was intentional.  What this says is that H&M needs a person with an understanding of diversity to review its images before they are made public.  Apparently no one thought too much about it -- not the photographer, the stylist or the on-set company representative.  It doesn't look as if the model thought much of it either.  Yet, comparing African-Americans to monkeys has been a decades-long slur against them.  Somebody in the marketing chain should have known that.  It's the kind of goof that can give a company a bad name.