Digital Transformation in an Era of Digital Darwinism
Over time, organizations become systematic in their efforts, get buy in from top executives, and begin to make long-term investments that eventually result in an organization driven by innovation. But today, most companies have yet to get past stage two, he says.
“Digital transformation is actually an outside-in process that’s being driven by what I call ‘Digital Darwinism,” he says. “Customers are evolving, people are evolving, but business processes, models, and mindsets are not keeping up. They’ve acquired the technology, but haven’t really looked at what’s different about behaviors, expectations, and preferences, or how they can use it to create new value for customers and employees.”
* * *Companies that have enjoyed the greatest success in transforming usually look for inspiration and innovation outside their core business, notes Solis.
“The companies I’m most impressed by are those that have looked outside for innovation, like Starbucks and Domino’s,” he says. “Starbucks considers itself a mobile technology company; Domino’s wants to be the Amazon of Pizza. They realize that have to think like those kinds of companies to compete at that speed.”
Brian SolisBrian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design. Invite him to speak at your event or bring him in to inspire and change executive mindsets. Connect with Brian! Twitter: @briansolis
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