Socialbakers recent study of 1,100 Instagram profiles finds that companies may not be taking best advantage of Instagram 'Stories'. Although current 'Stories' impression numbers are much lower than for company posts, 'Stories' reach is "purely organic - which is becoming harder and harder to achieve."
<img class="thumb-image" alt="Screen Shot 2018-03-06 at 11.26.47 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5a9ec1bbec212dbec7438bfd/1520353729216/Screen+Shot+2018-03-06+at+11.26.47+AM.png" data-image-dimensions="575x306" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5a9ec1bbec212dbec7438bfd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5a9ec1bbec212dbec7438bfd/1520353729216/Screen+Shot+2018-03-06+at+11.26.47+AM.png?format=1000w" />
A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
TwitterAlways wanted one of those blue 'verified' checkmarks as a symbol of your status as a Twitter superstar (at least in your own mind)? Well, Twitter CEO Jack Dorsey has confirmed that the checkmarks may soon be available for all users. They were meant to help users "distinguish between the real and parody Twitter accounts of high profile celebrities", but they came to mean something more for anyone boasting one — credibility and status — " and that is something of "a problem" says Twitter product director David Gasca .
InstagramNapier Lopez of TNW and his colleagues have been plumbing Instagram's code to see what might be next for the mighty photo and video sharing app. His 'discoveries' include a possible universal portrait mode, the ability to post cinemagraphs (a still photo with animation), functionality to allow ‘starring’ a chat ("which marks it as a favorite and/or makes it easier to find"), and the facility to "download all user data from Instagram's servers."
FacebookIt's a small change, but Facebook has let advertisers know that they now see an "updated Ads Manager interface where they previously found Ads Manager or Power Editor. Facebook says that most of the preferred features of Ads Manager and Power Editor are preserved in the new integrated tool . . . begging the question of why the merger other than to smooth workflows (which may be reason enough if you are managing a complex Facebook ad program.