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Chart of the WeekThe chart above is a snapshot of Snapchat's earnings in the first quarter of 2018. You don't need to be a financial analyst to recognized that users and advertisers are truly pissed at the messaging apps redesign. Global revenues have cratered and earnings per share saw a loss of $0.17. (See CEO Evan Spiegel's comments below.)
- Facebook is expanding its testing of upvote and downvote buttons on comments public Page posts to New Zealand, after testing a downvote button only in the U.S. in February. Its safe to say we are likely to see some form of comment rating this year.
- An iOS and Android analytics app appealing to business users has been added to the Facebook app catalogue: “It touts the ability to ‘stay on top of your growth, engagement, and conversion efforts on the go. Easily view key metrics and reports, check automated insights, and receive notifications when changes occur.’
- A ‘Groups’ tab in Facebook will help users keep all their groups all in one place, and facilitate discovering new groups. As well, it has “added a ‘Watch Party’ feature that lets group members watch video together.” And included is a new Groups plugin that “admins and developers can add to their websites and emails that solicits people to join their Facebook group.” As an addendum, publishers are finding Facebook groups beneficial for "shaping editorial strategy, generating leads, audience research and to supplement email newsletters."
- It's already being called Tinder for old people, but Facebook has added a dating service to the main app. Facebook CEO Mark Zuckerberg says it has been designed with privacy in mind, completely optional and opt-in only and meant to encourage long-term relationships rather than hook-ups. We'll see :)
- Work is underway on something called 'Clear History, "a new privacy control that will let users manage and clear their browsing history on the social network, in a bid to give users more say over what kind of information advertisers see about them."
- IA new way for users to post directly to Instagram Stories from other apps (initially Spotify and GoPro) directly to Stories, as the 'stories' (rather than news feed) format continues to become a more critical part of the Facebook ecosystem including Instagram, WhatsApp and Messenger.
- Video chat will be accessible through Instagram Direct. "The coolest part is that you can minimize a video chat and continue to browse Instagram. Video chat will support up to four video feeds, split into quadrants as shown below."
- The app has unlocked "the ability for third parties to design unique, interactive camera experiences for their followers." Expect to see more creative face filters and AR effects.
- Explore has been redesigned so that the content is now organized into topic channels so that it is easier to view and, well, explore things that interest you.