#measurePR Recaps: March-May 2018

#measurePRWhere has #measurePR been, these last few months, you ask? Right here! As in, we held the chats, but didn’t get to post the recaps because, well, #life. So now you get not one, not two, but THREE chat recaps below. Enjoy!  #measurePR March 2018 In March, my friend and colleague Heidi Sullivan stepped in to host the chat.  In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich, Aly Saxe, and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears:

On basic tech skills PR pros need to be competitive:

On advice for women who want to walk in their shoes:

Check out the full transcript for March 8#measurePR April 2018 In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds:

On how nonprofits can justify the use of paid advertising to donors: On how nonprofit marketers can get buy-in from management to use a paid ad strategy: Check out the full transcript for April 12#measurePR May 2018 In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. Here’s some of what was talked about: On whether creatives should become involved with analytical data:

On the kinds of data that we should look for when measuring creative communications:

On how data can help us meet design goals for creative communications:

Check out the full transcript for May 10. More information on the June chat is forthcoming, but I can tell you it will be held on June 14th from 12-1 pm ET. So stay tuned to our Facebook page for more info. See you next time! Image: Siora Photography via Unsplash, Creative Commons CC0

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Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
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