#measurePR Recap (June 2018): Lessons from Millennials and Generation X


This post is by Guest Contributor from Shonali Burke Consulting


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#measurePRGuest Post by Danielle Heiny As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Xers who’ve been in the industry for a solid seven to 17 years. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: As you can see, some practiced #measurePR in those early days, while others did not.

Our most challenging PR measurement moments:

Did undergrad or graduate programs provide a strong #measurePR foundation?

Intrigued by the unanimous “no” regarding higher education, I dug deeper asking, “What are the top five things you wish university PR programs taught better?”

Measurement and media pitching were top contenders along with mentions of PR tech and business development, but Mercy’s comment about rejection couldn’t be more agreeable.

Lifelong learning also came up.

There certainly wasn’t a shortage of advice for those new to the force.

Time flew by and before we knew it, time was up! Although the conversation ended on Twitter, we’d love to hear your thoughts.
What do you think university PR programs could teach better? Do you have ideas for improving measurement in curriculum? Share in the comments below! If you missed the chat or want to revisit some of the insights shared, check out the full #measurePR transcript for June 14. July #measurePR Announcement The next #measurePR Twitter chat will be held on Thursday, July 12, 2018 at 12 pm ET. Mark your calendars for your monthly dose of measurement talk and use the hashtag #measurePR to join. You can also follow our Facebook page for the latest updates and reminders. We hope to “see” you there! Image: Jeff Sheldon via Unsplash, Creative Commons CC0 Danielle HeinyDanielle Heiny is a success-oriented brand manager, who helps mission-driven organizations achieve explosive growth by harnessing brand potential, connecting the dots, and optimizing bottom-line results. Based in Washington, DC, she’s worked with the U.S. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations. To learn more about Danielle, connect with her on LinkedIn or Twitter and check out her blog on branding, empowerment, and cross-cultural communication.

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