This post is by Jim Horton from Online Public Relations Thoughts
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MGM is engaged in dangerous litigation. It is suing victims of the mass shooting in Las Vegas in order to release itself from responsibility for the disaster. Lawyers for the victims are outraged as are the victims. On the other hand, one can see some of what is happening here. MGM is a deep pocket, and anyone wanting compensation for injury and/or stress must go to the money. Their attorneys, of course, see a payday in their torts against MGM, and a lucrative one it could be. Should MGM win its suit and pay out nothing, it still has a negative PR image to deal with. The perception of the hotel as unfeeling and not caring will linger and might hurt its long-term business. The company has put itself in a bad position, even if it decides to drop its suit.