This post is by Jim Horton from Online Public Relations Thoughts
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Few things turn off the public more quickly than a fake. It's bad PR to attempt to deceive consumers. That is why this is so wrong. Huawei clearly didn't trust the images from its own mobile phone camera for use in advertising. So it faked an image using a Digital Single Lens Reflex camera to take the picture. The company should have known that it wouldn't get away with the switch. It became news in the tech community as soon as the secret leaked. Huawei looks bad and the company deserves it. Maybe next time it will trust its own technology.