This post is by Jim Horton from Online Public Relations Thoughts
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California Governor Jerry Brown has signed into law a bill that commits the state to produce 100% clean energy by 2045. It is an ambitious commitment, but it leaves out key issues -- how is the state going to do it and most importantly, who is going to pay for it? Since the law is mute on these topics, it will need to be revisited repeatedly to clarify its intent. It will come under fire if electricity producers have to raise rates significantly. It will also be opposed if producers want to place wind generators where people can see and hear them. NIMBY is alive and well in California. The law is a first step and a bold one, but it is a long way from translating words into action. PR is doing, not just legislating.