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My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
Not so much an update, but it’s worth noting that Snapchat has joined other social platforms in encouraging young people in the U.S. to vote by letting users register to vote from the app: “The functionality will be available to everyone over the age of 18 in the US, who’ll receive a voter registration link from the app. Clicking it will launch a TurboVote mobile site where users can register.
In partnership with Amazon, Snapchat users can now buy that sweater or pair of shoes by pointing “their Snapchat camera at a physical product or barcode to then be redirected to an Amazon pop-up card for that product or something similar.” It’s as simple to buy more stuff as pressing and holding the Snapchat camera screen.
InstagramInstagram users can now be notified of “any activity on their accounts such new followers, likes, or comments” when using the app through a Chrome, Safari or Firefox browser.
LinkedInSocial Media Examiner reports that “LinkedIn dynamic ads are now available to all businesses in Campaign Manager. These new dynamic ads will be automatically personalized based on publicly available information from LinkedIn’s member profiles and will leverage LinkedIn’s powerful advertising tools and templates.”