Gullible


This post is by Jim Horton from Online Public Relations Thoughts


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This proves once again that people are gullible.  They don't think and yet, try to please their interviewer.  One wonders if they were envisioning Brett Kavanaugh while answering the Christopher Columbus question.  It is a concern for PR practitioners because there is always a percentage of any audience that will believe anything they are told.  It calls for a premium on accuracy and clarity.  One should spell out a message and not assume people will get it.  Of course, if one is trying to be snarky as Jimmy Kimmel was, then anything and everything goes.  There is a danger in mocking people, however.  It can lose an organization friends and reputation.