LOVE THE NUMBERSI wasn’t able to find a useful chart to post this week, but numbers are still always around us. The public relations profession’s leading publication — The Holmes Report — published a story this week on the U.K.’s Public Relations and Communications Association’s second ‘Digital PR and Communications Report’ (Bad form though — no link to the actual report, and I can only find a summary of it on the PRCA’s website.) One interesting finding from the study about who ‘owns’ social among British marketing and communications roles:
The Public Relations and Communications Association's (PRCA) sixth annual Digital PR and Communications Report, produced in partnership with Ginger Research, found a 12% rise in ownership of social media activities by PR teams in 2018, with 57% of respondents saying most of their digital and social content is produced by the PR and communications function.
Only 4% of in-house respondents, however, currently use their PR and communications agencies for digital crisis management.
Not everyone likes Twitter’s heart-shaped ‘like’ button, so Twitter is giving some thought to getting rid of it in the interests of “incentivizing healthy conversation” — whatever that means — according to a tweet captured in a Mashable article. Some, though, believe Twitter should be focusing on somewhat more important issues . . . like getting rid of Nazis on the platform as one comment suggested.