False Transparency


This post is by Jim Horton from Online Public Relations Thoughts


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To foster competition among hospitals the Federal government mandated that they post their prices online where patients can compare procedures.  Hospitals haven't done that, however.  They've put up interminable spreadsheets of individual charges that are so complex no one can understand them.  Some put up their "chargemaster" files which give everything a hospital can possibly bill for but no explanation for any of it.  It is false transparency and poor PR.  There is an opportunity, however, for entrepreneurs to wade through these messes and construct packages for typical care that consumers can use.  Hospitals won't like it but they could have done it themselves.  They just don't want to. The government will need something more to level the playing field.