Embarrassment


This post is by Jim Horton from Online Public Relations Thoughts


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What happens when you strike a high profile partnership with a maker of counterfeit goods?  Embarrassment and a PR gaffe.  That's the position that Samsung finds itself in.  It struck a deal in December with Supreme Italia, a Chinese maker of counterfeit Supreme skateboard fashion items.  The internet exploded with ridicule and name calling.  Samsung defended the transaction but saw it was getting nowhere.  Now, two months later, it is walking away.  This comes under the heading of "should have known."  Did anyone check before signing?  If so, what did they think they were getting away with?  One hopes Samsung's PR department had nothing to do with it.