PR Disaster


This post is by Jim Horton from Online Public Relations Thoughts


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Google is winding up its broadband operations in Louisville and leaving town.  The fast-fiber installation there was faulty from the beginning and to repair it would cost too much.  The company had shallow-trenched cabling two inches below ground but it wasn't enough.  The wire kept getting exposed requiring more fixes.  So, the company is pulling out while stating it has learned its lesson.  Louisville is stuck, and it won't see recompense for legal bills it had spent to support Google's entrance.  It's a humiliating defeat for the company which had bruited its efforts when it started.  Currently, Google remains in 16 cities and it says it has no intention of abandoning them.  One wonders if that is true.