Great PR


This post is by Jim Horton from Online Public Relations Thoughts


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When a company pulls off something spectacular, it is great PR for the organization and its employees.  This is great PR.  SpaceX has demonstrated flawless flight and docking of its crew capsule that is now locked to the international space station.  It was five years worth of work and untold man hours to reach this success. and if the Crew Dragon returns to earth without trouble, the spaceship will be ready for regular service.  One can criticize Elon Musk for arrogance and insensitivity but his company has triumphed.  That is the measure of the business.  Along with reusable boosters, SpaceX has dramatically changed the economics of space flight. Musk's car company might not be doing that well but his space company is hitting new targets again and again.