Social Web Update 11.03.19


This post is by Boyd Neil from Boyd Neil


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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
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Love the Numbers

Facebook’s reputation continues to take it on the chin for reasons that are common knowledge, including security breaches, the Cambridge Analytica scandal, facilitating the spread of misinformation during elections and concerns about privacy protection. Which may explain Mark Zuckerberg’s release last Wednesday of what is being called a “privacy-focused vision for social networking.”

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Facebook

Facebook inaugurated a new separate section for ‘memorialized accounts’ called ‘Tributes’ on which people can share their memories of someone who has died. As Mashable explains “When an owner of a Facebook account dies, the social network often turns it into a ‘memorialized account’, a special type of profile which can only be moderated by the so called ‘legacy accounts,’ had been chosen beforehand by the account's original owner.” Tributes won’t allow free-for-all posts since legacy contacts will have moderation rights, “including the ability to decide who can see and post tributes, the ability to remove tags of the deceased person as well as the ability to delete posts.”  For filing in the category of ‘so what’ or ‘who cares’, Facebook is rolling out a ‘dark mode’ for Messenger. When enabled, dark mode allows you to switch the app’s colour theme to black and grey so that you can text more easily in the dark. Yawn.

Twitter

Publishers on Twitter have a new tool to help determine the best time to publish videos, a feature of a set of Publisher Insights tools on its analytics dashboard released last week. The analytics dashboard lets publishers “see who’s engaging with content and when, and what’s performing well. “ Want to report a tweet to Twitter that contains objectionable personal information? Twitter has added an additional menu allowing you “to specify whether the tweet contains contact information, a home address or physical location, financial information, or ID pictures or numbers.”  The assumption is that providing more detailed information will assist Twitter in deciding more quickly whether to remove an offending post.

Instagram

Instagram appears to be joining its Zuckerberg conglomerate partners Facebook and Messenger in facilitating groups watching videos together. Uncovered in Instagram’ Direct Messaging code is a ‘co-watch content’ feature. As Josh Constine rather cynically comments in TechCrunch: “co-viewing could make you see more ads, drive more attention to creators that will win Instagram their favor or just make you rack up time spent on the app without forcing you to create anything.”