This post is by Jim Horton from Online Public Relations Thoughts

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When two of your newest commercial aircraft crash in just a few months, you have a crisis of major proportions.  This is what Boeing is facing.  The company's reputation is on the line since its 737 Max jets have gone down and killed all on board.  Suspicion has focused on new flight software that pilots might not have understood but the company says is designed for extra safety.  Under certain circumstances, it will force the nose of the plane down and pilots lose control. No one is sure yet what the cause might be although the black boxes have been recovered. If Boeing is shown to be at fault, the plane maker has years of litigation facing it and a real possibility that airlines will stop buying its workhorse aircraft.  Already nations have grounded their fleets of 737 Max airliners.  The company is treating situation seriously as it should, but there is no comfort for the families of the deceased.