This post is by Jim Horton from Online Public Relations Thoughts
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Sometimes the best way to handle a PR disaster is simply to gut it out, to continue on course and wait for the uproar to settle. That is what politicians in Virginia are doing. Two were insensitive in their youths by using blackface. One has been accused by two women of sexual harassment. There were weeks of headlines locally and nationally. The three men said they weren't going anywhere -- and they haven't. Recent polling shows support for them among Virginia's citizens. They are banking on the public to forget and for the media to move on. It is working. This might be a paradigm for other pols faced with PR problems, such as Joe Biden. If one can hang on long enough, there is a chance of a turnaround. It is a difficult strategy, and it depends on the having the steel to see it through. But, it can and does succeed.