This post is by Jim Horton from Online Public Relations Thoughts
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Can the business of death have PR value? This weapon contains concern for civilians at the same time it is wiping out enemy fighters. It is a step forward in killing combatants but not innocent men, women and children who happen to be near them. Concern for civilians has been a sore point for the military since terrorists have blended in with the population. This weapon is a nod to the fact that explosives are indiscriminate and wipe out those near a target. If it works as described, it will dramatically reduce injury. This is a step forward for which the military should be congratulated even though killing is at the heart of the weapon.