This story exemplifies the messages sent when people are appointed to a new position within a company. In this case, it appears that the cable side of NBC television is on the ascendancy while the network side is not. It doesn’t matter whether that is the intent of Comcast’s CEO or not. Appearances and actions count. Comcast got rid of NBC network executives and promoted NBC cable executives. That speaks loudly both to employees and media watchers. It makes one wonder if companies are always careful about PR when appointments are made. One can imagine that employees on the network side of NBC are updating their resumes and watching their new owner carefully. That may not be helpful if Comcast plans to turn the network around. The lesson here is to clarify at the time of an appointment what the company intends.