Toyota is asking the courts to throw out lawsuits against it for unintended acceleration. The company’s reasoning is clear. There is no evidence that its electronic accelerator failed in any of the incidents tort lawyers are suing for. It will be interesting if the courts go along with Toyota’s petition, but it won’t make much difference in the public’s perception. Everyone knows that Toyotas suffer from defective accelerators, whether or not that claim is true. In other words, the company has a reputation problem that will take years to turn around. For my part, I hope the company’s petition is granted and the lawsuits dismissed. But, I’m not sure what the company does next to change conventional wisdom. Trumpeting its victory in the courts only raises the issue again.