6a00d83454f07169e20133ec9649eb970b-200wi [shiba_thumb]

IMG_1260 When I was invited to do a breakfast presentation for Helsingborg Marknadsföreningen I expected 20 or 30 people chatting over coffee and croissants… and hopefully a bit of herring, too. I had rather underestimated Frukostklubben, which regularly attracts 300 people to the impressive Dunkers Kulturhus – even with a alarming 6.45am kick-off!

It was a very impressive occasion – thanks, Åsa Thelander and Hans Nelson.  The central theme of my presentation was that PR is about building a sustaining relationhips so I tried to illustrate the challenges presented to an organisation by social media in the form of a love story…

Here's a fairly edited version (minus jokes and confessional diversions)…  

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