Social Media Update 22.04.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cb87b1f53450a613c97441f/1555594019964/Screen+Shot+2019-04-18+at+9.26.44+AM.png" data-image-dimensions="789x332" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-04-18 at 9.26.44 AM.png" data-load="false" data-image-id="5cb87b1f53450a613c97441f" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cb87b1f53450a613c97441f/1555594019964/Screen+Shot+2019-04-18+at+9.26.44+AM.png?format=1000w" />

Love the Numbers

Distil Networks published its 2019 Bad Bot Report last week that looks at the current state of automated web traffic, both good and bad. “Legitimate bot traffic (like, for example, the scrapers travel sites use to identify flight deals) as well as ill-intentioned bots (like those used to conduct denial-of-service attacks)” are compared in the report. One of the most startling findings, from my perspective anyway, is that most bad bot traffic originates in the United States not Russia as most people assume.

***********************************

Facebook

The Verge is reporting that app researcher Jane Manchun Wong has discovered Facebook testing “a radically redesigned interface for its app, which sees the News Feed and Stories feature combined into a single feed Continue reading "Social Media Update 22.04.19"

Social Media Update 15.04.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5caf5db4f4e1fcc71a6edfcb/1554996666442/Screen+Shot+2019-04-11+at+11.29.57+AM.png" data-image-dimensions="388x367" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-04-11 at 11.29.57 AM.png" data-load="false" data-image-id="5caf5db4f4e1fcc71a6edfcb" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5caf5db4f4e1fcc71a6edfcb/1554996666442/Screen+Shot+2019-04-11+at+11.29.57+AM.png?format=1000w" />
This will surprise many and delight Mark Zuckerberg at Facebook, but all the mumbling and complaining about Facebook , fake news and hate content have had virtually no impact on Facebook’s usage among U.S. adults. As the Pew Research Center reports, “The shares of adults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same as in 2016, with only Instagram showing an uptick in use during this time period.” Only Facebook use among teens has dropped over the past few years, which, I am hazarding a guess here, is unlikely a consequence of the fake news and Facebook’s misuse of data debate. ***********************************

Twitter

In an effort to constrain spam, Twitter earlier this year Continue reading "Social Media Update 15.04.19"

Social Media Update 08.04.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5ca36fc9ec212dc37f0e5561/1554214863771/Screen+Shot+2019-04-02+at+10.17.26+AM.png" data-image-dimensions="568x868" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-04-02 at 10.17.26 AM.png" data-load="false" data-image-id="5ca36fc9ec212dc37f0e5561" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5ca36fc9ec212dc37f0e5561/1554214863771/Screen+Shot+2019-04-02+at+10.17.26+AM.png?format=1000w" />

Love the Numbers

Well, there you have it. According to the USC Annenberg Center for Public Relations report ‘PR: Tech, The Future of Technology in Communication’ CEOs believe that the most valuable resources for their organizations in the future will be shared (social and online influencers) and owned (original content distributed through company channels) media — at 74% combined — with earned (media relations) and paid media (advertising) at a woeful 26% combined.

Snapchat

Snapchat owned last week! First it added a location Bitmoji avatar check-in feature called ‘Status’ — “an option to share to the Snap  Map a Bitmoji depicting what you’re up to at a certain place. You could show your little avatar playing video games, watching TV, asking Continue reading "Social Media Update 08.04.19"

Social Web Update 01.04.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Two charts this week since the dev teams at all but a couple of social media platforms appear to have taken the week off.

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9cda771905f48461b98f36/1553783420095/Screen+Shot+2019-03-28+at+10.29.42+AM.png" data-image-dimensions="1212x678" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-28 at 10.29.42 AM.png" data-load="false" data-image-id="5c9cda771905f48461b98f36" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9cda771905f48461b98f36/1553783420095/Screen+Shot+2019-03-28+at+10.29.42+AM.png?format=1000w" />























          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9d3dabe2c483ba9c0b81a4/1553808817955/Screen+Shot+2019-03-28+at+5.31.40+PM.png" data-image-dimensions="1199x595" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-28 at 5.31.40 PM.png" data-load="false" data-image-id="5c9d3dabe2c483ba9c0b81a4" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c9d3dabe2c483ba9c0b81a4/1553808817955/Screen+Shot+2019-03-28+at+5.31.40+PM.png?format=1000w" />

Love the Numbers

Two things stand out from the report from which these two charts are taken and which was released last week from HypeAuditor on ‘The State of Influencer Marketing 2019’: A significant percentage of influencer accounts (between 40-70%) can be considered inauthentic; The most authentic — or fraud free — influencers are nanoinfluencers; that is, people with between 1,000 - 5,000 followers. Elsewhere in the study the nanoinfluncer sector is also shown to have the most rapid growth rate in followers . . . maybe because we trust them more? ***********************************

Instagram

Instagram is testing a video play feature Continue reading "Social Web Update 01.04.19"

Social Web Update 25.03.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




Screen Shot 2019-03-21 at 9.29.40 AM.png

Love the Numbers

Heading for the C-suite at an advertising or PR agency? Here’s what you can expect to make according to PR and creative agency consulting firm Gould+Partners in its recently published PR industry annual survey report: The Trusted Authority in PR Industry Trends and Best Practices.

***********************************

Messenger

Similar to a feature in WhatsApp, Messenger users now have “the ability to quote and reply to specific messages in a conversation . . . The feature comes as an expansion of the company’s existing reaction emoji. Now, when you hold down on an individual message, in addition to simply adding a reaction, you’ll be able to reply with a new ‘reply’ button, which will attach a quoted version of the original message to your response.” 

Facebook

After pressure form social action organizations, Facebook will now prevented targeted discrimination by advertisers on its platform. According to a report in Mashable “(T)he company Continue reading "Social Web Update 25.03.19"

Social Web Update 18.03.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png" data-image-dimensions="627x606" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-07 at 7.25.28 AM.png" data-load="false" data-image-id="5c81140a0d929761affcb430" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c81140a0d929761affcb430/1551963151989/Screen+Shot+2019-03-07+at+7.25.28+AM.png?format=1000w" />

Love the Numbers

The year 2018 belonged to podcasting, with all the variables in this survey from Edison Research called ‘‘The Infinite Dial 2019’ evidencing significant growth. “This is a watershed moment for podcasting—a true milestone. With over half of Americans 12+ saying that they have ever listened to a podcast, the medium has firmly crossed into the mainstream,” noted Tom Webster, Senior Vice President at Edison Research. 

***********************************

Facebook

Facebook pushed out a ’Gaming’ tab in the mobile app’s main navigation last week. “The goal with the new addition”, says TechCrunch’s Sara Perez, “ is to help people more easily find games, streamers and gaming groups they follow, as well as discover new content, based on their interests.” Continue reading "Social Web Update 18.03.19"

Social Web Update 11.03.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png" data-image-dimensions="851x470" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-03-06 at 5.21.39 PM.png" data-load="false" data-image-id="5c8048397817f799c0dcbbbd" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c8048397817f799c0dcbbbd/1551910985120/Screen+Shot+2019-03-06+at+5.21.39+PM.png?format=1000w" />

Love the Numbers

Facebook’s reputation continues to take it on the chin for reasons that are common knowledge, including security breaches, the Cambridge Analytica scandal, facilitating the spread of misinformation during elections and concerns about privacy protection. Which may explain Mark Zuckerberg’s release last Wednesday of what is being called a “privacy-focused vision for social networking.”

***********************************

Facebook

Facebook inaugurated a new separate section for ‘memorialized accounts’ called ‘Tributes’ on which people can share their memories of someone who has died. As Mashable explains “When an owner of a Facebook account dies, the social network often turns it into a ‘memorialized account’, a special type of profile which can only be moderated by the so called ‘legacy accounts,’ had Continue reading "Social Web Update 11.03.19"

Social Web Update 04.03.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

TikTok

Not only has upstart video app TikTok reached the one billion download mark, but it is also using video tutorials “to help inform users about online safety, TikTok’s  various privacy settings and other controls they can use within its app, and more. . . . The safety series, called ‘You’re in Control,’ will star TikTok users and will make use of popular memes, in-app editing tricks and other effects, just like other TikTok videos do.” On the other hand, TikTok was the subject of $5.7 million settlement with the U.S. Federal Trade Commission “to settle accusations that it was in violation of COPPA, the Children’s Online Privacy Protection Act, which requires that apps and websites get parental approval for Continue reading "Social Web Update 04.03.19"

Social Web Update 25.02.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c6da4ee6e9a7f174a1acff9/1550689524677/Screen+Shot+2019-02-20+at+2.04.19+PM.png" data-image-dimensions="443x393" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-20 at 2.04.19 PM.png" data-load="false" data-image-id="5c6da4ee6e9a7f174a1acff9" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c6da4ee6e9a7f174a1acff9/1550689524677/Screen+Shot+2019-02-20+at+2.04.19+PM.png?format=1000w" />

Love the Numbers

For the first time, digital ad spending is outstripping ad spending on traditional media. And the gap is expected to widen according to a February 2019 study by eMarketer thanks largely to expenditures on Facebook and Google. Only four years ago, “digital advertising was just half the size of the “traditional” ad industry four years ago in 2015” says Kurt Wagner at Recode which reported on the study.

***********************************

Instagram

It’s just a test, but according to Natt Garun at The Verge app researcher Jane Manchun Wong has uncovered an experiment on Instagram with adding a donation sticker for its Stories feature “The feature seems similar to what Facebook offers with its fundraising and donation tools for charity or Continue reading "Social Web Update 25.02.19"

Social Web Update 18.02.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c658b7dc83025ec561b0418/1550158725069/Screen+Shot+2019-02-14+at+9.42.10+AM.png" data-image-dimensions="383x650" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-14 at 9.42.10 AM.png" data-load="false" data-image-id="5c658b7dc83025ec561b0418" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c658b7dc83025ec561b0418/1550158725069/Screen+Shot+2019-02-14+at+9.42.10+AM.png?format=1000w" />

Love the Numbers

Although this is a screenshot from an infographic rather than my usual chart, it does have some useful numbers for social media strategists. (You may need a magnifying glass to read them admittedly.) Not sure I agree that 9 hashtags are ideal, especially if they are irrelevant to the content. But I’m not an expert in hashtagology. The full infographic from Social Media Today can be found here (with easier to read text).

***********************************

Twitter

As it tries to keep up with Instagram and Snapchat, Twitter is working on an enhanced camera feature called ‘News Camera’ “that’s accessible with a swipe from the home screen and allows you to overlay captions on photos, videos, and Live broadcasts before Continue reading "Social Web Update 18.02.19"

Social Web Update 11.02.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c5d75731905f45535b2c0b7/1549628793867/Screen+Shot+2019-02-08+at+7.26.06+AM.png" data-image-dimensions="837x579" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-02-08 at 7.26.06 AM.png" data-load="false" data-image-id="5c5d75731905f45535b2c0b7" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c5d75731905f45535b2c0b7/1549628793867/Screen+Shot+2019-02-08+at+7.26.06+AM.png?format=1000w" />

Love the Numbers

According to Crimson Hexagon’s 2019 US Consumer Trends Report, streaming services are trouncing cable. And what genres are people most keen on streaming? Documentaries are by far the most popular. And the least appealing? Romances — take that Outlander!

***********************************

Periscope

Remember Periscope, Twitter’s live video app? Not to be outdone by Instagram and Snapchat in offering live-streaming, “Periscope is rolling out a new feature . . . that allows up to three guests join a live stream from their phones. It's the first time the live-streaming app has supported a group feature, and though it's audio-only for now, the service says it plans to add group video in the near future.”

YouTube

TechCrunch is saying YouTube Continue reading "Social Web Update 11.02.19"

Social Web Update 04.02.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c51ca0d032be49b0e272793/1548864022041/Screen+Shot+2019-01-30+at+10.29.53+AM.png" data-image-dimensions="899x434" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-30 at 10.29.53 AM.png" data-load="false" data-image-id="5c51ca0d032be49b0e272793" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c51ca0d032be49b0e272793/1548864022041/Screen+Shot+2019-01-30+at+10.29.53+AM.png?format=1000w" />

Love the Numbers

Now here’s some good news . . . so to speak. The 2019 Edelman Trust Barometer reports that there has been a sizeable — and meaningful — increase in how many of us consume and amplify news on a regular basis. Whether as evidence of maturing news consumption habits, or abject fear of what partisan right-wing politics is doing to our world, it’s good to see we appear to be paying attention!

***********************************

Tumblr

Not much usually happens at Tumblr when it comes to new features or updates. But last week it had quite the facelift. Driven by the need to meet higher accessibility standards, Tumblr has made its “inaccessible menus are more accessible, we fixed our poorly described elements, and increased Continue reading "Social Web Update 04.02.19"

Social Web Update 28.01.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Instagram

In reality this announcement is a Netflix update. You can now share movies and shows to your Instagram Story directly from the Netflix mobile app. TechCrunch’s Sarah Perez writes that “The feature will add the title’s custom art to a users’ Instagram Story, where it remains visible for 24 hours. The Story can also be customized with other options, like a user poll, for example . . . If the viewer has the Netflix app installed on their iPhone, they’ll see a “watch on Netflix” link in the Story that takes them to the show’s or movie’s page in the Netflix app when tapped.”

Facebook

This could be big . . . The New York Times reported last week that “Mark Zuckerberg, Facebook’s chief executive, plans Continue reading "Social Web Update 28.01.19"

Social Web Update 21.01.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c3f5d57b8a0459da96e0fe9/1547656545264/Screen+Shot+2019-01-16+at+11.35.14+AM.png" data-image-dimensions="556x601" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-16 at 11.35.14 AM.png" data-load="false" data-image-id="5c3f5d57b8a0459da96e0fe9" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c3f5d57b8a0459da96e0fe9/1547656545264/Screen+Shot+2019-01-16+at+11.35.14+AM.png?format=1000w" />

Love the Numbers

No explanation needed about the chart above from a Pew Research Center report issued last week: People who use Facebook don’t like the idea that it collects, categorizes and uses data about their interests to help with ad targeting. There is other, equally troublesome, data of interest in the report, including about our political leanings and what Facebook refers to euphemistically as racial and ethnic “affinities.”

***********************************

Twitter

More information is available about the Twitter beta test announced the week of January 7th, 2019. Recode’s Kurt Wagner reports that to help ease the difficulty of following Twitter conversations, and improve the 'quality’ of conversation interactions “Twitter wants to try a number of things, like different colors to Continue reading "Social Web Update 21.01.19"

Social Web Update 14.01.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c38b946352f5379bc4d6519/1547221325418/Screen+Shot+2019-01-11+at+10.39.27+AM.png" data-image-dimensions="668x411" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-01-11 at 10.39.27 AM.png" data-load="false" data-image-id="5c38b946352f5379bc4d6519" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c38b946352f5379bc4d6519/1547221325418/Screen+Shot+2019-01-11+at+10.39.27+AM.png?format=1000w" />

Love the Numbers

Could this be the year that ‘voice’ takes over again as Alexa, Google Home or Facebook’s Portal usage becomes more widespread (remember when we used to ‘call’ people on phones) and with podcasts set to go mainstream according to some?  A study referenced (improperly indexed by the author) in a VentureHarbour article called “20 Digital Marketing Stats You Need To Know In 2019”, makes the point that nearly 60% of people have started using voice for search in the past year.

***********************************

LinkedIn

If you live in China and are using or intending to use LinkedIn, you’ll have to be prepared to surrender your phone number. Rita Laio at TechCrunch discovered that LinkedIn “is requiring both new Continue reading "Social Web Update 14.01.19"

Social Web Update 07.01.19


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

Nothing Last Week

Even software engineers have to take a holiday, so I wasn’t able to find any new social platform update announcements last week (although I did read that the increasingly popular video app TikTok has a ‘lite’ version that is only for consuming rather than making videos — The why not being self-evident.) Instead, I offer three things: some charts that give hints on what social media strategists should be thinking about in 2019, and links to  readings about artificial intelligence (AI)  that provide context for what 2019 may see in AI’s integration into social platform functionality. 

‘Trust’ Will be Big in 2019

Acquia’s ‘Closing the CX Gap: Customer Experience Trends Report’  concludes  that “When it comes to
Screen Shot 2019-01-04 at 8.38.02 AM.png
Screen Shot 2019-01-03 at 5.06.55 PM.png
Screen Shot 2019-01-03 at 5.15.12 PM.png
Continue reading "Social Web Update 07.01.19"

Social Web Update 31.12.18


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

What to Expect in 2019

Not surprisingly, there were few announcements of social web platform updates during Xmas week. (Instagram, though, was the focus of intense online kickback when it inadvertently (?)  “rolled out a massive change to its feed that replaced the traditional scrolling with horizontal tap-to-advance, like with Stories.”) So to supplement an otherwise gaunt post, I’ve curated a few links to forecasts about whither social in 2019 . . . Useful reading as you get ready to rock the new year at work:
  1. Agility PR Solutions, always a reliable source of trends and ideas, takes a look at a SocialBaker report on  “2019’s hottest social media trends for comms industry pros and brands who want to work smarter in social Continue reading "Social Web Update 31.12.18"

Social Web Update 24.12.18


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png" data-image-dimensions="818x447" data-image-focal-point="0.5,0.5" alt="Screen Shot 2018-12-18 at 7.31.36 AM.png" data-load="false" data-image-id="5c18e8e9352f539a97fa9b0b" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c18e8e9352f539a97fa9b0b/1545136367398/Screen+Shot+2018-12-18+at+7.31.36+AM.png?format=1000w" />

Love the Numbers

Statista: The Statistics Portal reported in November that revenue in Canada’s social media advertising segment amounts to US$2,279m in 2018, and that “revenue is expected to show an annual growth rate (CAGR 2018-2023) of 20.8%, resulting in a market volume of US$5,872m by 2023.”

***********************************

Facebook

A couple of Facebook announcements on the weekend of December 15th undermined my claim to rigorous curation artistry. I missed the “addition of a web browser, plus some of Messenger’s Instant Games like Battleship, Draw Something, Sudoku and Words With Friends” to Facebook’s smart display video chat screen called Portal (which isn’t setting sales records as yet). Nick Statt at The Verge commented that the new web browser “opens up Continue reading "Social Web Update 24.12.18"

Social Web Update 17.12.18


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-12-11 at 11.26.10 AM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0fe592b8a045312effdd19/1544545688823/Screen+Shot+2018-12-11+at+11.26.10+AM.png" data-image-dimensions="290x435" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5c0fe592b8a045312effdd19" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0fe592b8a045312effdd19/1544545688823/Screen+Shot+2018-12-11+at+11.26.10+AM.png?format=1000w" />

Love the Numbers

No argument now: “Social media’s small edge over print emerged after years of steady declines in newspaper circulation and modest increases in the portion of Americans who use social media, according to a Pew Research Center survey conducted earlier this year.” Although declining as a source of news in recent years, television is still the most popular platform for news consumption, with local TV (37%) beating out cable TV news (30%) and national evening network news shows (25%).

***********************************

Instagram

Voice messaging is coming to Instagram Direct, allowing “users to send each other audio messages up to one minute long in private and group chats . The VergE points out that “Voice messages are quickly becoming Continue reading "Social Web Update 17.12.18"

Social Web Update 10.12.18


This post is by Boyd Neil from Boyd Neil


Click here to view on the original site: Original Post




A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  
          <img class="thumb-image" alt="Screen Shot 2018-12-05 at 2.12.22 PM.png" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0a75de352f5339d21f6000/1544189411838/Screen+Shot+2018-12-05+at+2.12.22+PM.png" data-image-dimensions="643x361" data-image-focal-point="0.5,0.5" data-load="false" data-image-id="5c0a75de352f5339d21f6000" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5c0a75de352f5339d21f6000/1544189411838/Screen+Shot+2018-12-05+at+2.12.22+PM.png?format=1000w" />

Love the Numbers

Hootsuite’s Social Media Trends 2019 points to the “storifying” of social as one of the trends to watch in the coming year as people look for more personalized experiences than on the standard social platform and messaging news feeds. So far, WhatsApp is the ‘stories’ winner, but Instagram isn’t far behind.

***********************************

Tumblr

The big news last week was Tumblr’s announcement it will no longer allow “adult content, including explicit sexual content and nudity (with some exceptions)”, in the interest it says of being “a safe place for creative expression, self-discovery, and a deep sense of community.” When it comes to child pornography of course this makes sense. But some have pointed out that its sexual content had Continue reading "Social Web Update 10.12.18"