Find Joy and Meaning Along the Long and Winding Road of Life

A moment if you will…away from everything else. Sometimes I wonder how I got here. If I had to be honest, I would say that none of it was intentional. And if I had to be fully transparent, there were many throughout my life who believed I wouldn’t amount to much. There was a time when I believed them. I let it define me. The truth is that I still think about it from time to time. Am I supposed to be here? How do I earn the right to stay here? I’m not sure when or where or how, but something clicked along the way. I should say that it’s still clicking. I realize that none of this is easy nor is it meant to be. I still struggle like anyone else. I still fight to stay relevant in an ever-increasing sea of really smart people. I still wonder
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Humanity and Transparency are Genuine Value Propositions

Earlier this year, I had the opportunity to keynote #SMMW18 in San Diego on the “State and Future of Social Media” and how we can (and need to) take back control of technology’s role in our lives. It was the first time speaking on the subject after walking away from it for several years. It was a big talk…first time presenting it. It was also a big audience…several thousand attendees. I was nervous and human and trying to stay centered. On my way to the room, my friend Carlos Gil stopped me in the hallway to ask a few questions for his show. I think I was “in the zone” at the time, so watching this was a surprise in many ways. I couldn’t remember what we talked about or what I said. When he shared it with me however, I wanted to immediately share it with you. In a
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A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves

There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly after my talk, I had the opportunity to meet Vassilena Valchanova to answer a few of her questions. Our conversation led to an incredibly thoughtful article that I wanted to share with you here. Even though the context of the article focuses on customer experience and marketing, you can substitute those monikers for innovation, transformation, or any role or industry. It’s very honest and candid advice. I hope
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It’s an Ideal World After All; The Importance of an Open Mind

If you and I stood on opposite ends of the number “6” painted on the floor, it’s likely that one of us would see a “6” and the other would see a “9.” As rock legend, and one of my favorite musical idols of all time, Jimi Hendrix once sang, “If 6 were 9.” You could be so sure I see what you see, and I could be certain, you see what I see. It’s all a matter of perspective really. If we switched sides for example, chances are, we would most certainly recognize and appreciate what one another saw. Sometimes however, we can’t see something, even if it’s right in front of us. Sometimes, we don’t want to see it. And quite often, subconsciously, we believe there’s nothing to see. These finite perspectives unfortunately, work against us. They prevent us from seeing new possibilities that can lead
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Tomorrow’s Products and Services Need to Offer Innovative (Not Just Iterative) Experiences

Napa Valley, what a wonderful place to visit. Some of my favorite wineries are in Napa. Paraduxx, Far Niente, Harlan, Mascot, Nickel and Nickel, Chandon, Domain Carneros, Cuvaison, Schug, just to name a few. Napa is also a wonderful place to work. And, I recently had an opportunity to do so when I was asked share my vision of the future at the Senior Living Innovation Forum. I’m not an expert in senior living care nor am I a master of its business models and regulations. But I’ve studied the evolving nature of consumer expectations, preferences and their strengthening power of choice. I’ve studied how entrepreneurs, investors and bold legacy businesses are paving new roads to deliver modern products and experiences that cater to this evolving generation of connected customers. At some point, we are all the customers we are trying to reach. We all want experiences that build upon
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Customer journeys start with smartphones, but brands still don’t get mobile

Customers are not going to wait for brands to get the mobile journey right…they’ll move on and find someone else who gets them. Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web.

Mobile journeys straddle mobile sites and apps

When customers reach for their smartphones to learn and make decisions, they begin a  mobile purchasing journey that’s complex and incredibly fragmented. As a result, the lines blur between mobile sites
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Digital Transformation: Strategies for Success

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“Transforming businesses through digital innovation — blazing through dreams, disruption and delivery.” These are the beginning words shared by Salesforce in its new “NorthStar” report. Over the last few months, Salesforce interviewed over 500 customers as well as executives and thought leaders to discuss their personal experiences, triumphs and challenges in their pursuits of digital transformation. I appreciate that I was on the company’s radar during the development of this report. I was asked to share my thoughts on the subject, and I graciously did. Even though, it’s easy to think that with all of the work we invest in a subject, that we are entitled to attention or notoriety, we’re
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Evolving customer behavior gives retailers insight into innovation priorities

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“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.” – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with you here. I hope this help you!

Retail gets a digital revamp

Evolving customer behavior is leading the way for retail companies

Solis — a futurist and analyst — stood before
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Important, please read – I’m deleting this email, please join me here

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Long story short, my current RSS feed (aka email updates from here) dates back to 2004 and was built on a system that was later acquired by Google and subsequently shut down. Unfortunately, my access has been shut off for years and I’m hearing that the structure of these emails is falling apart. Since I can’t design the experience here, and I’m all about the experience, I ask you to please consider joining me via… Thank you so much for your support! It’s why I do what I do!

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet
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Please Read – I’m deleting this list, please join me here

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Long story short, this list dates back to 2004 and was built on a system that was later acquired by Google and subsequently shut down. For quite some time, I’ve lost the ability to manage this list. My access has been shut off. Since I can’t design the experience here, and I’m all about the experience, I ask you to please resubscribe here. I promise the design, and the engagement, will be far better and more personal, on this new channel.

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, 
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Once upon a time, there was a meaningful conversation about the art of storytelling

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Storytelling is as magical as it is ancient. While many of us appreciate the power of story, we all could benefit from learning the art and science of storytelling and how it can help every facet of or professional and personal lives. Anyone who knows me, is well aware of my love for Disney. I’ve spent years studying the work of Walt, Imagineering, Pixar, et al. During the development of X: The Experience When Business Meets Design, I partnered with former Pixar storyboard artist Nick Sung. I wanted to learn the importance of storyboarding and everything from character development to story arcs to audience engagement. All I can say is that I
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AI Marketing: The Next Big Thing

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I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will bring to roles and expertise requirements and how to get started with AI marketing, right now, today. AI Marketing has the power to be a catalyst for change.  The technology is
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AI Marketing: The Next Big Thing

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will bring to roles and expertise requirements and how to get started with AI marketing, right now, today. AI Marketing has the power to be a catalyst for change.  The technology is
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Perspectives: Reimagining space and experience In the future of retail

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I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How do we change, and then what do we do differently, to invest in new areas that create new value for our customers and those who are not yet our customers. All innovation is
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In the future of retail, ask these two questions – what is space? And, what is experience?

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How do we change, and then what do we do differently, to invest in new areas that create new value for our customers and those who are not yet our customers. All innovation is
Continue reading "In the future of retail, ask these two questions – what is space? And, what is experience?"

We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

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It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to education and government to finance and health and everything in between will benefit by looking at the evolution of people and how they are different that what you assume today, how they rival
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We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

-------

Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to education and government to finance and health and everything in between will benefit by looking at the evolution of people and how they are different that what you assume today, how they rival
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How true storytelling can save marketing (and more…)

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.” To help promote the release and further contemplate the power of story, I spent time with Megan Golden, Content Marketing Leader at LinkedIn. In our very candid and personal conversation, I
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How true storytelling can save marketing (and more…)

-------

Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.” To help promote the release and further contemplate the power of story, I spent time with Megan Golden, Content Marketing Leader at LinkedIn. In our very candid and personal conversation, I
Continue reading "How true storytelling can save marketing (and more…)"