Customer journeys start with smartphones, but brands still don’t get mobile

Customers are not going to wait for brands to get the mobile journey right…they’ll move on and find someone else who gets them. Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web.

Mobile journeys straddle mobile sites and apps

When customers reach for their smartphones to learn and make decisions, they begin a  mobile purchasing journey that’s complex and incredibly fragmented. As a result, the lines blur between mobile sites
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Digital Transformation: Strategies for Success

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“Transforming businesses through digital innovation — blazing through dreams, disruption and delivery.” These are the beginning words shared by Salesforce in its new “NorthStar” report. Over the last few months, Salesforce interviewed over 500 customers as well as executives and thought leaders to discuss their personal experiences, triumphs and challenges in their pursuits of digital transformation. I appreciate that I was on the company’s radar during the development of this report. I was asked to share my thoughts on the subject, and I graciously did. Even though, it’s easy to think that with all of the work we invest in a subject, that we are entitled to attention or notoriety, we’re
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Evolving customer behavior gives retailers insight into innovation priorities

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“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.” – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with you here. I hope this help you!

Retail gets a digital revamp

Evolving customer behavior is leading the way for retail companies

Solis — a futurist and analyst — stood before
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Important, please read – I’m deleting this email, please join me here

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Long story short, my current RSS feed (aka email updates from here) dates back to 2004 and was built on a system that was later acquired by Google and subsequently shut down. Unfortunately, my access has been shut off for years and I’m hearing that the structure of these emails is falling apart. Since I can’t design the experience here, and I’m all about the experience, I ask you to please consider joining me via… Thank you so much for your support! It’s why I do what I do!

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet
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Please Read – I’m deleting this list, please join me here

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

Long story short, this list dates back to 2004 and was built on a system that was later acquired by Google and subsequently shut down. For quite some time, I’ve lost the ability to manage this list. My access has been shut off. Since I can’t design the experience here, and I’m all about the experience, I ask you to please resubscribe here. I promise the design, and the engagement, will be far better and more personal, on this new channel.

Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, 
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Once upon a time, there was a meaningful conversation about the art of storytelling

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Storytelling is as magical as it is ancient. While many of us appreciate the power of story, we all could benefit from learning the art and science of storytelling and how it can help every facet of or professional and personal lives. Anyone who knows me, is well aware of my love for Disney. I’ve spent years studying the work of Walt, Imagineering, Pixar, et al. During the development of X: The Experience When Business Meets Design, I partnered with former Pixar storyboard artist Nick Sung. I wanted to learn the importance of storyboarding and everything from character development to story arcs to audience engagement. All I can say is that I
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AI Marketing: The Next Big Thing

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I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will bring to roles and expertise requirements and how to get started with AI marketing, right now, today. AI Marketing has the power to be a catalyst for change.  The technology is
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AI Marketing: The Next Big Thing

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

I recently had the opportunity to talk to SAS about a topic close to their heart and mine:  AI Marketing.  Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will bring to roles and expertise requirements and how to get started with AI marketing, right now, today. AI Marketing has the power to be a catalyst for change.  The technology is
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Perspectives: Reimagining space and experience In the future of retail

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I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How do we change, and then what do we do differently, to invest in new areas that create new value for our customers and those who are not yet our customers. All innovation is
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In the future of retail, ask these two questions – what is space? And, what is experience?

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How do we change, and then what do we do differently, to invest in new areas that create new value for our customers and those who are not yet our customers. All innovation is
Continue reading "In the future of retail, ask these two questions – what is space? And, what is experience?"

We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

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It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to education and government to finance and health and everything in between will benefit by looking at the evolution of people and how they are different that what you assume today, how they rival
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We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

-------

Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to education and government to finance and health and everything in between will benefit by looking at the evolution of people and how they are different that what you assume today, how they rival
Continue reading "We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there"

How true storytelling can save marketing (and more…)

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I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.” To help promote the release and further contemplate the power of story, I spent time with Megan Golden, Content Marketing Leader at LinkedIn. In our very candid and personal conversation, I
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How true storytelling can save marketing (and more…)

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.” To help promote the release and further contemplate the power of story, I spent time with Megan Golden, Content Marketing Leader at LinkedIn. In our very candid and personal conversation, I
Continue reading "How true storytelling can save marketing (and more…)"

Plugging into the Future of a Connected Humanity: Exploring the Human API

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In 2012, I had the opportunity to present at LeWeb in Paris. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible what we’re trying to do. The Internet of Things is bigger than we may realize. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data, intelligence, and computing are distributed, ubiquitous, and networked. My fellow analysts and I at Altimeter Group refer to the Internet of Things (IoT) as the Sentient World. It’s the idea that inanimate objects
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Plugging into the Future of a Connected Humanity: Exploring the Human API

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Dear Feedburner Readers, we'll soon be shutting down our feedburner plugin. If you'd still like to receive news from Brian Solis, please scroll to the bottom of www.briansolis.com and subscribe to the newsletter.

In 2012, I had the opportunity to present at LeWeb in Paris. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible what we’re trying to do. The Internet of Things is bigger than we may realize. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data, intelligence, and computing are distributed, ubiquitous, and networked. My fellow analysts and I at Altimeter Group refer to the Internet of Things (IoT) as the Sentient World. It’s the idea that inanimate objects
Continue reading "Plugging into the Future of a Connected Humanity: Exploring the Human API"

The Importance of Having a Purpose in Digital Transformation and Innovation

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So many companies are investing in digital transformation and corporate innovation strategies to compete for the future.  They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking.  That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to compete for the future, to earn market relevance, modernization is just not good enough. You have to give innovation a purpose. You have to give meaning to your work so that the organization
Continue reading "The Importance of Having a Purpose in Digital Transformation and Innovation"

The Importance of Having a Purpose in Digital Transformation and Innovation

So many companies are investing in digital transformation and corporate innovation strategies to compete for the future.  They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking.  That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to compete for the future, to earn market relevance, modernization is just not good enough. You have to give innovation a purpose. You have to give meaning to your work so that the organization can stand behind something that’s meaningful and believable. Technology isn’t the answer. It’s an essential enabler of a greater vision and mission. What’s your purpose? Credit: DrivingSales | DSES

Brian Solis

Brian Solis is principal analyst and
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The Human Dimension of Innovation and Digital Transformation

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Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and future of digital transformation and innovation. I also was treated to a tour of BBVA’s open innovation center in the heart of Madrid. Following my presentation, I was asked to share my
Continue reading "The Human Dimension of Innovation and Digital Transformation"

The Human Dimension of Innovation and Digital Transformation

Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and future of digital transformation and innovation. I also was treated to a tour of BBVA’s open innovation center in the heart of Madrid. Following my presentation, I was asked to share my thoughts on the state and future of innovation and digital transformation. I added some spice for flavor to the discussion by also explaining why I believe digital transformation is a human story. I wanted to share the
Continue reading "The Human Dimension of Innovation and Digital Transformation"