Earlier this morning AdAge reported that Pepsi will be launching their new social media campaign, “Live for Now” on May 2, and if successful it could drastically alter the way brands attack social media.
Unlike traditional social media efforts (it’s odd to…
Interesting piece of Silicon Valley gossip last week- The New York Times reported that Twitter also had expressed interest in purchasing Instagram, before Facebook swooped in and poached it for a cool $1 billion.
For many, it is still astounding that, with…
The New York Times ran a very interesting article Wednesday on consumer technology’s influence on the future of furniture and home design. Essentially the article posits that we are about to go through another age of minimalism in design, only the updated…
A little while back, researchers at Indiana University – Bloomington caused a mini-uproar by announcing that they had found a way to use Twitter to predict the direction of stocks with startling accuracy. They developed an algorithm that analyzed the sentiment of…
Some of you may have noticed that Google now provides you with a small picture of yourself, staring back at you as you peruse the web. It’s your Google+ profile. Say hello to your little friend, and get to know him/her well…
Like so many other companies, PawnGo decided to take advantage of Super Bowl mania to raise awareness for their brand. However, their method to do so ended up being more controversial than many of the commercial that ran during the game, and…
The Super Bowl is the Egg McMuffin of advertising events (see what I did there?). It is where the biggest and best brands from around the world come to show off their talents in persuasion, and for as much excitement that the…
On September 20, 1977, the uber-popular sitcom Happy Days aired an episode in which local cool-dude The Fonz escaped death by literally jumping over a shark while water-skiing. He didn’t even damage his hair or leather jacket. The episode’s ridiculous and bloated…
Last Thursday business strategy consultant and Fast Company contributor Don Peppers posted an insightful blog on social media envy and competition. To summarize: In 1993 the SEC forced CEOs of public companies to disclose their salaries. Since then, CEO pay has increased…
Last Monday, New England Patriots wide receiver and reality television star Chad Ochocinco took an entire Emerson College social media class out to dinner in Boston. The venue was Inman Square’s All-Star Sandwich Bar, and the discussion was anything and everything related…
