Besting the Booth Babe Trade Show Strategy
As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around…
Three Useful Apps for Any Trade Show
Last week, while at NAB in Las Vegas, the trade show floor was bustling with the usual hype around new trends, announcements and innovations. With more than 90,000 attendees, NAB is often regarded as one of the largest trade shows in the…
Tips for Breaking in to PR
Last week, while speaking at the Curry College Public Relations Student Association (CCPRSA) chapter meeting, some interesting questions came up with regards to how to break in to the PR industry. Several of the students in attendance were getting their graduate degrees…
Top 3 Reasons to Have PR Support at Events
Trade shows, conferences and events are a key element for any corporate strategy. The associated networking and thought leadership opportunities are an important aspect of growing a business and establishing a solid industry reputation. However, in order to leverage such events to…
Leveraging Current Events for PR Pitching Opps
Pitching the press is a key part of PR, but what if your client doesn’t have any news announcements or product releases? This is a dilemma that many in the PR industry face, but, luckily, there are creative ways around this issue.…
Texting by Touch on a Touchscreen
If you’re anything like me, scary movies can be absolutely paralyzing. One of the few rays of hope though in any hostage or terrorist scene is when the daring young character pulls out his or her cell phone and feels around on…
Online Newsrooms – Maximizing Media Opportunities
In PR, some of the most strategic campaigns are launched around news or product announcements. But, these involve a lot more than just issuing a press release. It often takes months of preparation to establish relationships with members of the media community…
Overcoming To-Do List Angst
Recently, I came across Daniel Markovitz’s article, To-Do Lists Don’t Work, and was immediately floored by the title. To-do lists don’t work? How could this be?! As someone who has been making lists since I was 10 years old (surprise, surprise), I…
