REPMAN PODCAST: Are happy employees less productive?
Here's a real treat for loyal readers: a heated, 20-minute free-for-all discussion about happy employees. The question: Are they more or less productive? A recent survey from Leadership IQ suggests the latter. And, I agree! Happy vs Productivity podcast Download...
Just what the doctor didn’t order
What’s with the plethora of early morning news shows that routinely feature daily cooking segments at 6:45am? This past Wednesday, for example, WCBS-TV aired a positively revolting segment in which a local Manhattan chef grilled up a bunch of baby...
ATTENTION SHOPLIFTERS – YOU WILL BE PROSECUTED TO THE FULLEST EXTENT OF THE LAW
Guest post by Michael Dresner, CEO of Brand² Squared Licensing, the strategic licensing division at Peppercom The argument is always the same. Anytime we’re preparing for a new business pitch, our team debates how many big ideas we introduce to...
ATTENTION SHOPLIFTERS – YOU WILL BE PROSECUTED TO THE FULLEST EXTENT OF THE LAW
Guest post by Michael Dresner, CEO of Brand² Squared Licensing, the strategic licensing division at Peppercom The argument is always the same. Anytime we’re preparing for a new business pitch, our team debates how many big ideas we introduce to...
Public enemy number one
There's no question the noose is tightening around the neck of Ronald McDonald, the clownish icon of the global fast food chain. First, a recent Ad Age cover story suggested Ronald is this generation's Joe Camel. Then, a USA Today...
The United States of Accountability
In light of the $2 billion J.P. Morgan Chase debacle, it occurs to me that accountability is dead and buried. In the good old days, a CEO would hold himself accountable for such a calamity and resign. As Harry S...
Same Meat, Different Gravy: Why Must Companies Always Choose Experience Over Ideas
Today's guest post is by Peppercommer Ann Barlow. If I had a nickel for every time I heard a client prospect say, "We were very impressed with your people and ideas. But we've decided to go with another agency based...
Same Meat, Different Gravy: Why Must Companies Always Choose Experience Over Ideas
Today's guest post is by Peppercommer Ann Barlow. If I had a nickel for every time I heard a client prospect say, "We were very impressed with your people and ideas. But we've decided to go with another agency based...
Who’s your James Cherry?
James Cherry scared the living daylights out of me when I was eight years old. He was two years older, 40 pounds heavier and routinely picked on me in front of my friends. It wasn't until my father, a former...
A low blow by the NY Times
Today's guest post is by Peppercommer Dandy Stevenson Have you heard about the recent barroom brawl at the tony New York Athletic Club? No, well apparently it was a doozie, the likes of which that storied Club has not seen...
An Apple I-Pad Experience can be destroyed by a Microsoft Zune-type behavior
Thanks to Carl "Union Jack" Foster for the idea and headline. Ever have a horrible experience with a superior brand? It's one thing to have that experience as a consumer; it's quite another to have it as a public relations...
Moms to Advertisers: The Shoe Don’t Fit
Today's guest post is by Peppercommer Maggie O'Neill. Fifty years ago, Marketing to Moms was perceivably simple. Based on historic icons and a few episodes of Mad Men, reaching moms was one dimensional and focused purely on making June Cleaver’s...
