Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there …
The post PR and ad-blocking – don’t do it appeared first on Stuart Bruce.
Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation. I was lucky enough to… Continue Reading →
Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service. Then his daughter Ruth needs to go on maternity leave so… Continue Reading →
It’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact opposite, even more strongly than they did before. In the UK’s EU referendum the Leave… Continue Reading →
A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote ‘Painting yourself into a corner’ about pivoting his business and following the advice “Carve yourself… Continue Reading →
Is PR just communications? That’s the claim I’ve read in two blog posts this week. Is it really? PR is public relations. The clue’s in the name – public relations. Are relationships really so shallow as just to be about… Continue Reading →
In the last few days two famous people have both had problems with journalists reporting comments that they made ‘off the record’. This modernised PR tip is about when you should, or shouldn’t, use ‘off the record’. This is the… Continue Reading →
Today just about every SEO firm claims to do PR. They’ve often got a very shaky grasp of what public relations is, but they claim to do it all the same. Today, some PR firms claim to do SEO. Some… Continue Reading →
New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from the latest Brunswick Investment Survey shows that 90% of investors regularly use digital platforms and… Continue Reading →
Yet again PR firms have ‘failed’ to make much of an impact in the Cannes Lions. I read this in the report from Paul Holmes headlined AMV/BBDO’s ‘Trash Isles’ takes Cannes PR Grand PR as PR firms struggle again. My… Continue Reading →
“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing from AMEC’s 10th global summit it should be Alex Aiken’s bold assertion. In PR and… Continue Reading →
It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading →
The post Who owns social media? appeared first on STUART BRUCE.
PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings.
I’d urge you to read the full The View report, but wanted to quickly share some of my thoughts on some of the findings.
Digital and social media
There is a lot about digital and social media. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.
Some of the key statistics include:
76% agree that ‘digital communications is the future of communications’
53% rate their organisation’s current usage of digital communications and social media as poor or average
74% of corporate communications teams use social media for ‘corporate messages’
Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl.
Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull? At last a testosterone-fuelled Wall Street firm was doing the right thing. It was lauded by the media and politicians alike. New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull.
Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Specifically, State Street Global Advisers, the client paying McCann for the stunt,