Top 10 takeaways from the CIPR State of the Profession survey 2019


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The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Future of public relations in an age of change, complexity and uncertainty


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce.

AMEC Measurement Maturity Mapper M3 tool lets PR professionals benchmark their comms measurement


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation. I was lucky enough to… Continue Reading

PR Tip: When should you use off the record with a journalist?


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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In the last few days two famous people have both had problems with journalists reporting comments that they made ‘off the record’. This modernised PR tip is about when you should, or shouldn’t, use ‘off the record’. This is the… Continue Reading

Digital now rivals traditional media as driver of major investment decisions


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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New research into how investors use digital media reveals that it now rivals traditional media as a driver of investment decisions. The new data from the latest Brunswick Investment Survey shows that 90% of investors regularly use digital platforms and… Continue Reading

PR and communication measurement best practice at AMEC global summit


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing from AMEC’s 10th global summit it should be Alex Aiken’s bold assertion. In PR and… Continue Reading

Sorry is hardest word in crisis communications


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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For too many companies sorry is  the hardest word when facing a crisis. Too many have the mistaken fear that apologising means accepting all liability. It doesn’t. Even when they do apologise it’s too often a fake apology with too… Continue Reading The post Sorry is hardest word in crisis communications appeared first on STUART BRUCE.

Public relations strategy and communications measurement are what senior PR practitioners need most


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR). This year’s report is important because for the… Continue Reading The post Public relations strategy and communications measurement are what senior PR practitioners need most appeared first on STUART BRUCE.

Who owns social media?


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading The post Who owns social media? appeared first on STUART BRUCE.

New research on corporate communications in an integrated world


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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The_View PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings. I’d urge you to read the full The View report, but wanted to quickly share some of my thoughts on some of the findings.

Digital and social media

There is a lot about digital and social media. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc. Some of the key statistics include:

Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has shifted it far to the left, said: “… hundreds of millions has been paid out into private hands”. It’s Royal Mail’s digital public affairs response that was great as instead of just ignoring it or issuing a formal media statement, it sent out a series of tweets ‘trolling’ the Labour leader. Royal Mail’s innovative response even got international attention as this story in the Washington Examiner shows “The Royal Mail just trolled Britain’s socialist leader. It as great The post Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn appeared first on STUART BRUCE.

Fearless girl isn’t so equal when it comes to gender pay gap


This post is by Stuart Bruce from Stuart Bruce PR blog | The future of public relations in a digital age


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Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull? At last a testosterone-fuelled Wall Street firm was doing the right thing. It was lauded by the media and politicians alike. New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Specifically, State Street Global Advisers, the client paying McCann for the stunt,
Fearless Girl top 10 search results November 2017 screenshot
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