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Feb 21, 2012 • Comments Closed How long do you think before social media ceases to be used to describe media that is generated by consumers formerly known as the audience, or content that is shared via networks? In 2012, with few exceptions, all media must be social. But for its part the PR industry is fracturing. Modernisers are helping chart...
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Wadds
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Feb 20, 2012 • Comments Closed Have you sorted out your ticket and frock yet for Thursday evening, 23 February? That’s the date of the PR Prom fundraiser for Bright One, the volunteer run agency for the third-sector. The evening kicks off at 7pm at Shoreditch Town Hall, EC1. It’s billed as the antidote to industry awards dinners; an opportunity to dress...
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Wadds
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Feb 16, 2012 • Comments Closed How many people do you know that regularly use QR codes? I bet that its less than a handful. The machine readable barcodes were invented as a mechanic to connect the physical world with the online world. But so far they have failed to go mainstream. Tech savvy smart phone users have likely downloaded a...
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Feb 9, 2012 • Comments Closed Six out of ten Mummy and Daddy bloggers make money from blogging. But very few are making a living wage. A third report generating more than £500 per year from their blog, and five per cent generate more than £5,000 per year. But for parenting bloggers that’s not the point. Income from a blog may...
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Feb 6, 2012 • Comments Closed Two teams, 90 minutes of training and two hours (support by the production team at Blueprint.tv) to make a three minute piece of compelling video content. It was of course the latest training challenge for the crew at Speed, dubbed #speedvideo. Here’s how they got on. Its astonishing what can be achieved in a tight timescale....
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Feb 6, 2012 • Comments Closed Vikki Chowney writing last week on econsultancy examined the role of wire services as part of the modern corporate communication mix. We caught up to discuss the press release, the distribution of news, and search marketing. Unsurprisingly none of the big name wire services took part or have commented on the story. Check econsultancy for...
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Jan 27, 2012 • Comments Closed Thanks to the crew at blueprint.tv for producing this video summary from the Control in the Age of Anarchy event that Speed ran last week.
Grab a cup of tea, sit back and hear from Alastair Campbell, Will Whitehorn, Darcy Willson-Rymer, Steve Earl and ...
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Wadds
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Jan 26, 2012 • Comments Closed Social media is cited as a communication challenge by a mere seven per cent of communication directors, and less than 15 per cent seek social media skills in candidates. These were two of the findings from the Business Leaders in Communications Study 2012 study published this week by VMA Group. The study reported that fewer...
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Jan 24, 2012 • Comments Closed In 2012 if a company creates a social channel as a marketing vehicle it is inevitable that customers will use it as a mechanism for customer service and sales. It’s no secret that the fastest way to resolve a customer service issue is to complain noisily via Twitter. If you haven’t seen this consumer behaviour...
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Wadds
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Jan 20, 2012 • Comments Closed The era of command and control media relations is well and truly over. That was the view of Alastair Campbell speaking at our sales gig on Tuesday night. It also happens to be Speed’s view. Command and control was the defining communication strategy of Campbell’s time in Downing Street. A splash in a couple of national...
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Wadds
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Jan 17, 2012 • Comments Closed One of the people that Steve and I interviewed when we were researching Brand Anarchy (due out 1 March) was Alastair Campbell Tonight Alastair will talk at a Speed sales event about the end of the age of spin and the need for a more authentic style of communication in the future. The fragmentation of...
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Jan 13, 2012 • Comments Closed Clearing out your virtual life is always a good resolution for the New Year. You know the sort of thing: unsubscribe from email newsletters, unfriend the Facebook bores and declutter your Twitter network. As Twitter’s popularity has increased the network is increasingly being abused by automatic Tweets from other social networks and applications. Without any...
