Taco Bell is opening a hotel for a short time that will have its restaurant themes throughout it. While it is creative, it is curious marketing. What does Taco Bell have to do with rooms? It is a stretch to say that Mexican food has deep relationships to room service and overnight stays. And how do you square a swimming pool with tacos and chalupas? Sometimes, marketers can buy strange ideas. In their favor, the news that it is launching the location in Palm Springs has generated media copy, but is that worth the money spent? The company must have reasoning behind this stunt. It would be worth knowing what it is.
Guest Post by Angela White
In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019
Artificial Intelligence Takes Center Stage … Again.
Ever since the inception of artificial intelligence, we’ve been exploring the never-ending implementations we can create with the same. The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. With the increased accessibility of artificial intelligence and machine learning-related techniques, we
I am thrilled to publish the first four episodes of the Show Me Podcast (https://showmepodcast.com). These first four podcasts represent the beginning of a new show that will discuss a famous photograph(s) or photographer and why the images work (or not). Show Me episodes feature a respected photographer or industry expert who can deliver a great conversation about the well-known images, and of course, their own work.
The first four shows and more details follow.
Show Me Episode 1.1: Sharon Farmer on Photographing Presidents
The very first Episode of the Show Me Podcast features former director of White House Photography and photojournalism pioneer Sharon Farmer. Sharon joins Geoff Livingston for a fascinating discussion about photographing United States Presidents. Sharon Farmer led the Clinton White House with its photography and was Continue reading "Introducing the Show Me Podcast"
I was recently browsing Twitter, when a tweet by Dennis Wakabayashi caught my attention. It referenced “some of the most important CX voices” and included a shoutout to Mary Drumond, CMO of Worthix, and host of the “Voices of CX Podcast.” Dennis took that moment to “personally recognize and celebrate the amount of hard work Mary is doing every day to shape the industry.”
Dennis also recognized some of the leading voices that have been featured on Mary’s show including Dave Fish, Jay Baer, Dan Gingiss, Annette Franz and yours truly. You can learn about about each episode here.
In his summary, Dennis included a segment from my episode that I forgot saying, but wanted to revisit since it’s a topic that comes up quite a bit. I have the title of “futurist” in my professional work. A lot of times I’m asked “about
Philip Morris International (PMI), which has earned a well-deserved reputation for saying one thing and doing another, is at it again.
Close on the heels of PMI’s launch of a global marketing effort for its heated tobacco vaporizer called IQOS (or, I Quit Ordinary Smoking), the Big Tobacco brand was caught marketing its killer weed to unsuspecting young people.
Happily, an alert Reuters reporter spotted the social media transgression and called out the nefarious nicotine maker for violating its own marketing policy.
Allegedly intent on helping smokers ease their way off the killer weed through IQOS AND not marketing to younger, impressionable teens who see vaping as the cool, new thing, PMI featured 21-year-old Alina Tapilina, a Russian model/influencer, endorsing IQOS on Instagram.
Caught red-handed (or black lunged, if you prefer) PMI chose to suspend the marketing campaign and yank the IG post VERY LATE on a Friday
Since becoming President, Trump's resort hotels have experienced a revenue plunge. The fall has been attributed to his actions in the Oval Office. It is an example of reputation in one arena bleeding into business. Had Trump known it would harm his image and his brand, would he still have run in 2016? We may never find out. Trump is aiming for reelection in 2020, a course that is looking steeper by day. His lack of discipline and chaotic behavior is against him. While he keeps a core of supporters, they are too few to ensure that he will stay in office for the full eight years. Meanwhile, his properties continue to lose money and he will have a mess to straighten out whether or not he remains at the helm.
What kind of marketing and PR do you need when your customers are moving away from you? This is the challenge facing cable companies. Millions are cutting the cord to cable TV. Industry executives continue to say it is not a problem, but at some point they will need to face the issue. There are too many entertainment, news and sports services out there now, and price-conscious consumers can pick and choose among them. It might help if cable cut its rates and unbundled its channels, but it could be too late for that. What remains for the cable giants is internet service. Customers are dumping TV channels but not broadband delivery. Rather than building on that, cable companies are taking a punitive approach. They charge more for broadband if one doesn't take TV channels with it. It's a monopoly move Continue reading "A Challenge"
I’ve known Monty Hamilton for the better part of 10 years. He was the architect of one of my favorite conferences, The Australian Digital Summit in Sydney and Melbourne. He also currently advises and hosts the incredible Pivot conference in Geelong. I’ve had the privilege of keynoting both. After not seeing Monty for quite some time, I was lucky enough to catch up with him on a couple of back-to-back occasions in 2019…SXSW in Austin and twice in Silicon Valley (where I live).
Just to give you an idea about my friendship with Monty, he was at my home when I finalized the manuscript for Lifescale. In fact, Monty is the inspiration behind the subtitle, “How to live a more creative, productive and happy life.”
When I was given a special session SXSW to share the story of Lifescale, Monty was there to support.
Following the session, we
Uber's IPO sank as soon as it hit the market. Uber's CEO stated the truth about stock price in a masterful memo to employees. He didn't sugar-coat the need for company performance in order for the price to rise and recover. He didn't inveigh against the fickle nature of markets. He said clearly and cogently that the future is in the hands of the employees and the company. Their work will make the difference. Uber is still a long way from profitability and it will take prolonged efforts to turn it around. So, while employees are holding shares that are underwater, they have an incentive to help them bob to the surface. It might not help morale right away but the memo provides a clear direction for everyone from the top down.
Carbon dioxide levels have reached levels unknown since the rise of humans, and there is only one epic, Pliocene, millions of years ago when it was equaled. What will it take for humans to understand that global warming is real? There are signs that Americans are coming around to accepting it in spite of its leader, who resolutely refuses to engage with the issue. Wild weather and warming temperatures appear to be at the heart of persuasion. PR campaigns have echoed what nature is doing but without teeth until recently. But, global warming requires global solutions. One country can't make a difference. This puts an onus on Third World nations who are struggling to raise their citizenry's lifestyles from poverty. Moving away from the gas engine would impose a burden on them. They probably won't do it unless fuel becomes too Continue reading "What Will It Take?"
Guest Post by Amos Onwukwe
Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers.
However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. 2018 SBA reports show there are 30.2 million SMBs in the US, 90% of which analysts say fail. One of the reasons for this is brand deafness.
Brands start out small then become big, then become too big to listen to consumers until they’re consumed. BlackBerry and Nokia are currently playing catch up because they failed to listen.
Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. They go straight from deaf to dead.
In this post, I’ll be sharing tips on how to win customer attention for keeps. So keep reading, but
A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
(Having missed my post last week due to travelling in Israel for two weeks, this post will be a simplified summary of major social media platform updates since April 29, 2019. Back to the normal post format next week.)
What Instagram gains, Facebook loses! Marketers are going to increase Instagram organic activities (as opposed to advertising), while Social Media Examiner’s 2019 Social Media Marketing Industry Report at the same time reports “that 10% of marketers indicated they'll be decreasing their organic marketing on Facebook. This is greater than for any other platform.”
“Social media has made too many of us comfortable with disrespecting people and not getting punched in the mouth for it.” – Ice T
In real life…
Free speech is not free from consequence.
Spreading misinformation whether you aim to sow discord or because you actually believe it, is not free from consequence.
Exchanging conflict for views, popularity and financial gain is not free from consequence
Inflicting emotional, psychological or emotional pain and aguish on another human being for any reason is not free from consequence
Online however, it seems that, for the most part, most of what’s referenced above occurs quite frequently absent of reasonable accountability.
For the sake of humanity, we, meaning you and me, have to change. None of this is good for any of us in the short and long term. None of this scales society in any way that’s healthy, productive and meaningful. None
Chernobyl book review: Manual for Survival: A Chernobyl Guide to the
Future by Kate Brown
The shocking truth about Chernobyl is how few people were killed or made ill.
getting an adrenaline rush watching HBO and Sky TV’s five-part dramatisation of
the Chernobyl accident because in 1995 I spent six months working at the heart
of the disaster. At that time I was the only Westerner permanently based at the
site. So I’m pleased that – so far – the Chernobyl
drama has delivered a riveting portrayal of blundering bureaucrats and their
unforgivable betrayal of plant operators. It stirs my heart to see proper
credit given to those involved in the heroic effort to selflessly contain the
accident and clean up the mess. The scale of the fallout, which displaced
hundreds of thousands of people, affecting millions living in designated
contamination zones, was massive. The response to it was Continue reading "Chernobyl TV and book review"
Can the business of death have PR value? This weapon contains concern for civilians at the same time it is wiping out enemy fighters. It is a step forward in killing combatants but not innocent men, women and children who happen to be near them. Concern for civilians has been a sore point for the military since terrorists have blended in with the population. This weapon is a nod to the fact that explosives are indiscriminate and wipe out those near a target. If it works as described, it will dramatically reduce injury. This is a step forward for which the military should be congratulated even though killing is at the heart of the weapon.
Not content with having tempted and trapped countless generations of unsuspecting high schoolers to become nicotine addicts, Big Tobacco is back in a new and insidious way.
As detailed in this superb opinion piece by legendary ad man, Alex Bogusky, Big Tobacco has jumped on the coolness of a new delivery mechanism, vaping, as a way to tempt today’s middle and high school kids.
Marketed as a tasty, fruity and fun way to enjoy tobacco, vapes have immediately became fashion statements for Kool Kids, who also see them as a new way in which to rebel against their parents and teachers.
Some schools have stepped up and “banned” vaping in classrooms. But, naturally, the kids have found a way around that rule.
They blow a day’s worth of the vaped cigarette smoke into water bottles and “sip” it down as they tread innocently from classroom to classroom.
So where were
There is little better than taking an old product and doing something radically new with it. Consider,. for instance, shoes. They have been around in design and styles for thousands of years. Now, Nike has taken steps to guarantee it will sell you a shoe that fits the first time you try them on. It has developed an app to scan feet. Such a simple idea but a profound change in a market where an estimated two-thirds of users are wearing shoes that are either too small or too large. Getting it right the first time has implications up and down the supply chain. It reduces returns. It helps the company figure out what sizes to send to stores to meet demand. It makes for happier customers who come back when they want to buy another pair. It saves chunks of money. Continue reading "Smart Marketing"
Uber and Lyft drivers are revolting against their independent contractor status that is leaving them underpaid and poor.Well they should. The deck is stacked against them while company executives make millions by going public. There is no good answer to being a freelancer, which is what the drivers are. If they are lucky, they can pay for gas and mileage and have a pittance left over. So they are communicating the only way they know how by striking and calling for passengers to boycott the companies. Chances are riders will continue to use the services, and those drivers who do not honor the strike will get more fares. Still the message is clear. Uber and Lyft need to do something to help their essential individuals -- drivers. Even if they do not make them employees, they need to help them succeed. The Continue reading "Revolt"