Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn

When Royal Mail announced a profit of £68m UK Labour Party leader Jeremy Corbyn was quick to attack it with a specially made video and tweet with the provocative hashtag #riseup. Corbyn, the leader of the UK’s opposition party who has shifted it far to the left, said: “… hundreds of millions has been paid out into private hands”. It’s Royal Mail’s digital public affairs response that was great as instead of just ignoring it or issuing a formal media statement, it sent out a series of tweets ‘trolling’ the Labour leader. Royal Mail’s innovative response even got international attention as this story in the Washington Examiner shows “The Royal Mail just trolled Britain’s socialist leader. It as great The post Royal Mail’s innovative digital public affairs response to attack by Jeremy Corbyn appeared first on STUART BRUCE.

Fearless girl isn’t so equal when it comes to gender pay gap

Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome symbol of bullish male chauvinism that is the Wall Street charging bull? At last a testosterone-fuelled Wall Street firm was doing the right thing. It was lauded by the media and politicians alike. New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Specifically, State Street Global Advisers, the client paying McCann for the stunt,
Fearless Girl top 10 search results November 2017 screenshot
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How PR measurement can improve public health

AMEC framework The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.” Like all reports from the Taxpayers’ Alliance this one is flawed and inaccurate. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’. For public health there is actually some good best practice guidance from the National Institute for Health and Care Excellence (NICE). However, public health improvement covers a broad spectrum of activity and while most of it is one to one support a lot of it is also about education to help people live healthier lives. The Government Communication Service (GCS), under Alex Aitken, has made huge improvements in the
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What can PR learn from living with Alexa?

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Amazon Echo photo Amazon Echo is a voice activated speaker powered by ‘Alexa’ Amazon’s automated digital assistant which competes with Microsoft’s Cortana, Apple’s Siri and Google’s less than imaginatively titled Google Now. I’ve held off buying either an Echo or a Google Home because I’m a big fan of Microsoft Cortana and was unsure about the logic of using two different digital assistants. However, my decision to choose Amazon paid off in a big way just three days later when Microsoft and Amazon announced a partnership to use Cortana on Alexa and vice-versa. It’s not perfect integration as you’ll still have to open the
Alexa app settings screen
Amazon survey screen grab
Amazon customer support chat transcript
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Why it isn’t time to kill the personal website

Transcript of ‘Why it isn’t time to kill the personal website’

I’ve just read an article on The Next Web entitled “Time to kill the personal website” and I couldn’t disagree more. I understand the arguments that they are making that activity is happening on different social media websites and it’s happening on different blogging platforms so it’s things like Twitter, Facebook, Tumblr, Medium. But that doesn’t mean to say that the personal or indeed the corporate website is dead. The whole point about a personal or corporate website is it’s a place that you own and control. You can aggregate and signpost people to all of the activity and the content elsewhere or vice versa you can use the activity elsewhere and the content elsewhere to signpost people back to  to your website. It’s better to own your own house then to rent it. You know the
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The State of Social Media in 2017

Bird poo on TV presenter
“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”
Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media. The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. Hopefully, it’s trying to say social media is a bog standard part of marketing strategy and is no longer a shiny new tool simply used for the sake of it. There’s more scary stuff when it comes the actual results of the survey as it reveals some
Which department does social media live in? graph
Which teams do you directly work with to support social? graph
Which metrics do you use most often to measure the success of social? graph
What are your focus areas in 2017 re: social media marketing for clients? graph
Which factors impact who you consider to be an ideal influencer? graph
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Google and UNHCR team up to answer five most common questions on Syria

searchingforsyria UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google. The “Searching for Syria” website (https://www.searchingforsyria.org ) combines UNHCR data and stories, Google Search Trends and other sources to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis: • What was Syria like before the war? • What is happening in Syria? • Who is a refugee? • Where are Syrian refugees going? • How can I help Syrian refugees? I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. The vast majority
Answer the Public Syria visualisation graphic
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