CSR reporting better but not impacting on trust, information still influential in driving behaviour.
The woes of Apple and performance of other big-name corporates such as M&S, BP and Unilever all featured in the CSR twittersphere in February. Also, a mine of interesting tweets about which steps to take towards a more sustainable future, and new evidence that information isn't dead as a means to change behaviour.The below...
A month of behaviour change, a side-swipe at PR and some stuff about energy
When I switched my attention to Tweeting rather than
blogging the idea was to be able to quickly make a note of items which I’d
probably like to refer back to (and which others interested in the same topics
may also find useful).
Twitter’s lack ...
The End… of the year
The end of the year is a good time to review what you are doing and where to head next.This blog was set up as a place to log my growing interest in behaviour and the role of communication in influencing it.Initially, posting about material I found int...
Trust and reputation critical to Green Deal?
Trust and reputation seem to be emerging as key ingredients likely to affect whether the Government's forthcoming Green Deal is taken up.The Department of Energy & Climate Change has opened consultation on the forthcoming Green Deal and the requirement on energy companies to contribute £1.3bn annually to ensure even low income households can access to...
Another toolbox
It must the time of year for toolkits and toolboxes.The Forestry Commission has produced a guide to getting citizen engagement with the forests over which it has stewardship. Lots of professional communication rarely gets beyond the base levels of the ...
CSR and links to PR
I have recently come across a couple of freely available discussions of the usefulness of Corporate Social Responsibility that make good background reading to the topic.Interesting that they're both found from the finance sector. The first is written b...
Background to Green Deal
The Green Deal will become of interest to communicators at the point when it is a proposition ready for the public to be persuaded to take up.The project is one of the Coalition's big-win ideas that could see us tackling climate change and making our h...
Green Deal could falter due to lack of consumer interest
This is according to CBI leader at Green Business dinner: Speech to CBI Green Business Dinner Dr Neil Bentley, CBI Deputy Director-GeneralThe speech contains some examples of companies which are tackling sustainability issues, also the view of business...
