Understanding


This post is by Heather Yaxley from Greenbanana PR + more


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This is the first in a series of posts with one word titles. According to the Oxford English Dictionary there are over 600,000 English words, with new ones added each year. Word: A single distinct meaningful element of speech or writing Any professional communicator needs to be aware of the meaning of the words they … Continue reading Understanding

Kairos and the right time for public relations


This post is by Heather Yaxley from Greenbanana PR + more


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It is 3333 days since I wrote my first Greenbanana blog post on 21 September 2006. In terms of chronological time around 80,000 hours, 4.8 million minutes and over 288 million seconds have passed. In numerical terms, this is my 1,000th post – meaning on average, I’ve written one every three calendar days. Although the … Continue reading Kairos and the right time for public relations

Public Relations is a tradition of practice


This post is by Heather Yaxley from Greenbanana PR + more


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I’m very interested in how we think about and study public relations – and how this conceptual understanding connects to what we do in practice. I believe in questioning the accepted wisdom, arguments, actions and assumptions that are inherent in public relations practice (and theory) using reflective and critical thinking. Only by being mindful of … Continue reading Public Relations is a tradition of practice

A brainiac guide to digital and social media trends


This post is by Heather Yaxley from Greenbanana PR + more


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Keeping up to date on digital and social media trends is a challenge given how fast the online environment develops and changes. One minute we may feel confident in using various technologies – the next, we hear about something new, and aren’t sure how, or indeed, whether, we should be using this in our professional … Continue reading A brainiac guide to digital and social media trends

Delete and trash needs to be good public relations


This post is by Heather Yaxley from Greenbanana PR + more


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Have you ever stopped to count the number of enewsletters or other emails you get from organisations? Or consider their value as PR communications? Have you ever checked the process of how they are sent – and why – within your organisation? Are they part of your PR communications audit – and do you evaluate … Continue reading Delete and trash needs to be good public relations

Being human – mental well-being lessons for Thomas Cook PR


This post is by Heather Yaxley from Greenbanana PR + more


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This post started out as a critique of the response by Thomas Cook to the tragic deaths of the Shepherd children in 2006. It supported Andy Barr writing at The Drum who argued a failure to be human, and the FT conclusion that the company mislaid its moral compass in putting legal advice over the paying public. In […]

Election ennui – is PR to blame for boring campaign?


This post is by Heather Yaxley from Greenbanana PR + more


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I have a confession to make, finding the motivation to walk the two minutes from my house to vote in the UK General Election this Thursday may be a struggle. My sentiments are summed up by Brian Wheeler, the BBC’s political reporter who asks: Is this campaign duller than usual? His critique is that this […]

A sinister perspective of diversity in public relations


This post is by Heather Yaxley from Greenbanana PR + more


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I belong to a sinister minority group – I’m left-handed. We make up around one in ten of the world’s population, although apparently, about a third of people are cross-dominant, or ambilateral, favouring different hands for various tasks. I have no idea of the number of PR practitioners who may be left-handed as it isn’t […]

In praise of the amateur in PR

I tend to refer to public relations as an occupation or practice rather than as a profession (although sometimes I use the term public relations professionals as well as practitioners). Bill Sledzik’s 2010 post Is PR really a profession? sums a lot of my thinking. In 1969, Goode reported the “industrial society is a professionalizing […]

In praise of the amateur in PR


This post is by from Greenbanana PR + more


Click here to view on the original site: Original Post




I tend to refer to public relations as an occupation or practice rather than as a profession (although sometimes I use the term public relations professionals as well as practitioners). Bill Sledzik’s 2010 post Is PR really a profession? sums a lot of my thinking. In 1969, Goode reported the “industrial society is a professionalizing […]

In praise of the amateur in PR


This post is by Heather Yaxley from Greenbanana PR + more


Click here to view on the original site: Original Post




I tend to refer to public relations as an occupation or practice rather than as a profession (although sometimes I use the term public relations professionals as well as practitioners). Bill Sledzik’s 2010 post Is PR really a profession? sums a lot of my thinking. In 1969, Goode reported the “industrial society is a professionalizing […]

Be careful what you wish for in your new year PR resolutions


This post is by Heather Yaxley from Greenbanana PR + more


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A great British tradition at this time of year is the pantomime, a popular form of theatre that tells (and retells each year) a range of family-friendly stories. These tall tales normally include a wish (or three in the case of Aladdin), ensuring villains and bad luck are overcome and a ‘happily ever after’ as the […]

Black Friday and the PR blues


This post is by Heather Yaxley from Greenbanana PR + more


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As  ‘awareness’ campaigns go, Black Friday was an undeniable hit in the UK last week. It has been bubbling under for a few years with Amazon cited as starting it here in 2010, the Mirror reporting £200 million spending taking place in 2012, followed by media focus on customers fighting over bargains in Asda supermarket […]

Quirky Liddiment love


This post is by Heather Yaxley from Greenbanana PR + more


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Introducing Mr & Mrs Ric & Vic Liddiment Meant to be together, as husband and wife From a double “I do” Signed and celebrated Saturday 8 November 2014 All our world was a stage Norwich Puppet Theatre Converted medieval church Saint James the Less Apostle, messenger, patron of milliners Joined in matrimony Joined by family […]

Dirty Work on World Mental Health Day


This post is by Heather Yaxley from Greenbanana PR + more


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10 October 2014 is designated as World Mental Health Day – with a focus this year on schizophrenia. A serious issue but one that is using a tactic that is arguably one of the most common in the PR Toolkit. This approach of the awareness day, week, month or year is used for health, environmental and […]

Fiction and non-fiction of Public Relations


This post is by Heather Yaxley from Greenbanana PR + more


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In June I wrote a snarky blog post on PR Conversations – Should sisters PR it for themselves? My argument was around awards that focused specifically on women which I don’t believe deliver a PR benefit beyond promoting the individual winners. The prompt for that post was the Baileys Women’s Prize for fiction . Today […]

Shame of a blogging PR juggler


This post is by Heather Yaxley from Greenbanana PR + more


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I’ve been shamed into writing this post by inclusion on Sarah Stimson’s list of 50 PR blogs chosen by graduates. It is lovely to know that your work is read and appreciated. But, whilst there’s certainly a good archive of posts at Greenbanana for students and practitioners to dig into, I’ve not blogged here for […]

Can you help in my search for PR career stories?


This post is by Heather Yaxley from Greenbanana PR + more


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Can you help? I’m searching for 20 research participants for my PhD who meet the following criteria: 10-20 years’ career experience in public relations UK based (although may have international responsibilities or travel outside the UK for work) Not well known to me – to avoid any possible complications arising from existing personal or professional […]