Brand Anarchy, by Earl and Waddington
For a brisk and engaging account of how online is changing public relations it would be hard to beat Brand Anarchy. Steve (@mynameisearl) Earl and Stephen (@wadds) Waddington know their stuff. They are full of ideas, and thoroughly enjoy rocking...
When advertising is a perfect sit
What a great way of getting your message across! In a city where everyone bikes and rain is not exactly unknown, sending out teams to cover saddles with branded covers is inspired. No one welcomes flyers stuck under windscreen wipers...
Sitting under the ethical umbrella
I have just read a job advert for an account director to work on fascinating consumer issues / food campaigns. Apparently, the successful candidate "will have a passion for integrated consumer issues campaigns, particularly those sitting under the 'ethical' umbrella...."...
PR, the Law and ScandiCrime
At first glance these could be promo stills for a new Scandinavian crime series, soon to be shown on BBC4. They aren't. Sadly, the drama is altogether more real, more tragic, more chilling. This is the defence team for Anders...
PR Today: Morris & Goldsworthy
One of the many things PR can be coy about is admitting that persuasion isn't just about saying nice things. The "goodwill and understanding" approach overlooks the self-evident truth that to win an argument it is often helpful to damage...
Ten books for every PR bookshelf
The new term starts on Monday so I am finally getting around to tidying desk and shelves. Although I am not the sort of person who keeps books in neat alphabetical order, I can see the point in collecting together...
Reflections on Euprera 2011 #euprera2011
Maybe 'reflection' is putting a bit strongly, but here are a few comments/links to things I found interesting at the Euprera Leeds Congress (@euprera2011).... It was good to have a few tweeters (the tag was #euprera2011), including @miriamzwaan, @aleksikoski, and...
PRCA offers free course in spin
Most PR practitioners hate it when what they do is presented as 'spin'. Not surprisingly, they like to think they provide honest and accurate information and would recoil in horror if someone were to suggest they were peddling part truths...
Effective writing for social media
In what way, if at all, is writing for social media different from any other form of organisational communication? At core, the answer has to be that it isn't. Brialy the aim has to be simplcity and clarity, witth an...
Ray Hiebert: History of PR keynote
30:26 "However ... symmetry does not describe 90percent of what those who call their work public relations do. Our field might be evolving slowly towards Excellence, in a dialectic kind of way, but successful practitioners are still practicing press agentry...
Review: The Filter Bubble, by Eli Pariser
The thesis at the heart of The Filter Bubble is simple: We are what we search for. It seems obvious that the more able a search engine is to deliver results that most closely match our own personal needs the...
