Good marketing is hard but not necessarily expensive
If you ventured out on the internet today there’s probably two things that popped up in your feeds, namely Kony 2012 and the Dollar Shave Club. I first heard about the Dollar Shave Club through a tweet: Well I had to click didn’t I? Needless to say I wasn’t disappointed. It’s the combination of a...
You better hope that journalism makes it
For all the talk about the death of media, mainstream media, traditional media, broadcast media, print media and online media, since the turn of the century, they’re still hanging on. Sure circulations are down, many traditional papers have closed down, slimmed down or moved online. But thankfully we still have the media, we still have...
Do you get bad grammar off people?
I blame my grandmother. She loved providing real-time feedback on my grammar and her favorite was the difference between ‘off’ and ‘from’. If I innocently reported to her that I had received something off someone, she would immediately respond that “you get fleas off people, but you get things from them”. Indeed. While I am...
Some PR posts and a mini rant…
So I’ve been trawling through my PR RSS feeds and I’m including some interesting posts below, but before I get to that indulge me for a moment… Mini rant: What was interesting in reviewing these posts is the fact that the ‘PR 2.0’ moniker continues to live. What is PR 2.0? Should my business card...
Some PR posts and a mini rant…
So I’ve been trawling through my PR RSS feeds and I’m including some interesting posts below, but before I get to that indulge me for a moment… Mini rant: What was interesting in reviewing these posts is the fact that the ‘PR 2.0’ moniker continues to live. What is PR 2.0? Should my business card...
When you’re communicating be true to yourself
Shakespeare wrote that when words are scarce they are seldom spent in vain. It’s not a problem we typically encounter these days. In fact verbal flatulence is everywhere. Back in olden times (early and mid 1990s) one of the favorite journalist tricks was the pregnant pause. Sit and look at your interviewee. Peer over your...
The intersection of marketing, PR and CSR
I’ve been reading a variety of stories (links below) recently about Marketing, PR and Corporate Social Responsibility (CSR) and the one thing that became very apparent is that there’s a lot of disagreement and perhaps no little confusion about the intersection of Marketing/PR and CSR. In fact I found myself agreeing and disagreeing in equal...
Change takes time, as does strategy
Updated: October 13, 2011 It’s interesting to watch the response to Reed Hastings’ announcement that Netflix is splitting its DVD unit to a new business called Qwikster. As we know, on the internet everyone is an expert and no one is shy on casting judgment on anything within minutes of it being announced. Of course...
Book Review: Onward… eventually
I limit the number of books I agree to review because I always have a long queue of books to read, and I find that agreeing to review a book changes my relationship with it from being a joy of exploration, to yet another task to be completed – a task that’s now four months...
