Neville Hobson

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FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed

On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital. Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way...

Your time, your place, your opportunity

In the Wikipedia and Public Relations presentation to Wikimedia UK that Philip Sheldrake and I did last weekend when we participated in the Wikimedia UK annual conference in London, a significant aspect was sharing some content from a draft document prepared by the CIPR that’s designed to help CIPR members understand more about the Wikipedia...

The Hobson and Holtz Report – Podcast #651: May 14, 2012

Content summary: FIR interview with Grantoo co-founder and CEO Dimitri Sillam is up. The Speakers & Speeches file from Neville’s talk in Dublin is coming this week. Neville recounts the talk he and Philip Sheldrake gave at the Wikimedia UK Annual General Meeting over the weekend. A discount code is available for FIR listeners interested...

Inside the connected car

Very interesting assessment of in-car technology with some quotable predictions from Intel, eg: By next year the car will be the third most-connected place in which people spend time. By 2016, how connected a car is will be a critical buying decision. In the future, if car ownership declines but increased use is still needed,...

Wikipedia and public relations

The Science Museum in London is a fascinating place. I spent quite a bit of time there yesterday – and have some pics to show for it – in my first visit in twenty years. It never ceases to amaze me that such an astounding place of learning, wonderment and inspiration is free, as in,...

A universal story for the Olympic Games

Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1 times Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. See...

Ford embraces social influence marketing in Europe

When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve...

FIR Interview: Grantoo co-founder and CEO Dimitri Sillam

Student loan debt in the US has reached $1 trillion. Charitable organizations are suffering, but young cash-strapped students haven’t developed a giving habit. Organizations invest considerable sums in corporate social responsibility initiatives for which they get little recognition. Companies want to grow their levels of engagement with important young-adult audiences but struggle for relevance. Wouldn’t...

Bright minds worth a conversation

Huge fun this morning engaging in conversation via a Skype video call with students in David Phillips‘ PR class at the University of Gloucester in Cheltenham. I had been due to physically be there but a little transport difficulty presented an opportunity to try a virtual alternative instead. The original plan was to do a...

CEO reputation paramount in the see-thru world

What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in the results of new research conducted by PR firm Weber Shandwick. The second installment of...

The Hobson and Holtz Report – Podcast #650: May 7, 2012

Content summary: FIR Book Review of “#FAIL” is up; FIR Facebook group is growing; video interviews with Mark Ragan in Amsterdam posted, with Neville about podcasting, with Shel about gamification; Neville guest lecturer at David Phillips’ PR class at University of Gloucester; News That Fits: dealing with corporate reputation crises – Rupert Murdoch and News...