Besting the Booth Babe Trade Show Strategy
As you would expect from any major tech trade show, last week’s Interop event in Las Vegas generated quite a bit of buzz around new announcements, technology innovations and partnerships. But, one thing I didn’t expect to see so much coverage around…
Cross PR industry support for Wikipedia consultation
The hostile relationship between the PR profession and Wikipedia is well documented. But this week the two parties have taken a step towards establishing common ground. PR professionals Philip Sheldrake and Neville Hobson addressed the Wikimedia UK AGM at the Science Museum, London on Saturday. Wikimedia UK represents Wikipedia contributors in the UK. “Wikipedia is...
UK coalition government mind map infographic
To mark the first two years of the UK’s Conservative/Liberal Democrat coalition government the bright folks at Insight Public Affairs have put together a great mind map infographic of the policy issues. Insight has mapped out the: “headline policy drivers spanning: the economy; public service reform; localism; welfare reform; and, the international agenda.” The mind...
ATTENTION SHOPLIFTERS – YOU WILL BE PROSECUTED TO THE FULLEST EXTENT OF THE LAW
Guest post by Michael Dresner, CEO of Brand² Squared Licensing, the strategic licensing division at Peppercom The argument is always the same. Anytime we’re preparing for a new business pitch, our team debates how many big ideas we introduce to...
ATTENTION SHOPLIFTERS – YOU WILL BE PROSECUTED TO THE FULLEST EXTENT OF THE LAW
Guest post by Michael Dresner, CEO of Brand² Squared Licensing, the strategic licensing division at Peppercom The argument is always the same. Anytime we’re preparing for a new business pitch, our team debates how many big ideas we introduce to...
Reputation loss — the new scarlet letter
I feel like I have read this article before. The title in USA Today yesterday was “CEOs stumble over ethics violations, mismanagement.” Is it 2002 over again when Enron, WorldCom and Adelphia made headlines over ethical transgressions and wrongdoing? I agree that there seems to be a rush of these events recently but I am not...
FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed
On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital. Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way...
Power Of Perception
Is the power of perception worth $86 billion+. Some commentators think so. Of course, the perception surrounds Facebook and its IPO value. A chorus of critics think the site is vastly overrated and advertisers won't find the value in ...
How to Help a Tiny Torah Scroll Kickstart An Article of Hope
"An Article of Hope" documents the power of the human spirit via the meeting of a tiny Torah scroll and the doomed space shuttle Columbia.
How to Help a Tiny Torah Scroll Kickstart An Article of Hope
Death by Silo
Mad Men has to be my favorite TV show of the past decade, paying homing to the ad agency business in its formative years. It highlights the importance of great creative, ideas and writing that speak to customers while giving us stories about these neur...
Copyright Tribunal issues final decision on web licensing: joint statement from Meltwater Group, NLA, PRCA, and UKMMA
Summary The final judgement in the Copyright Tribunal involving Meltwater Group, NLA, PRCA, and UKMMA, was announced shortly after 2pm today. It brings a conclusion to the three-year industry wrangle over web copyright licensing. The decision sees publishers rewarded for the third-party business-to-business web monitoring market for their content. The Copyright Tribunal set the 2012 starting...
