Practical perspective of PR management

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. My friends know that I work in public relations. What they frequently don’t know is what exactly I do every day. Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. Ironically, PR as a sphere has certain reputational problems itself. For instance, many people believe PR is only about socializing, being “likable” and wearing nice clothes. In my experience, employees from Communications department spend their lives performing the following functions: 1. Copywriting Public relations professional strives to create a positive reputation for his/her client with the help of information materials. He/she is behind organization’s press releases, feature articles, blog
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PRoust Questionnaire: Kim Blanchette

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.

PRoust Questionnaire answers from Kim Blanchette:

What is your most striking characteristic as a PR practitioner? Can I have two? When under pressure, I can jump to tactics. I recognize this is wrong, but sometimes I move into “get it done” mode. (I try to remind myself to step out and look at the bigger picture.) However, on more than one occasion, I’ve been told my very loud laugh is quite distinctive. What is your principal fault as a PR practitioner? Can I have two? When under pressure, I can jump to tactics. I recognize this is wrong, but sometimes move into
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Maximising resilience of health and well-being assets in crisis situations

A comment left by New Zealand PR consultant, Catherine Arrow, on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. If you have any thoughts on this topic, we invite you to continue our conversation in the comments. Heather Yaxley:  Catherine, you mentioned that communicators working to help others during and after natural disasters in recent years in New Zealand may be suffering the same effects as the people they are trying to assist, yet have to suppress their emotions, seemingly indefinitely, in order to get the job done. How do you feel that practitioners, employers, professional bodies and academics can address this concern? Catherine
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Maximising resilience of health and well-being assets in crisis situations

A comment left by New Zealand PR consultant, Catherine Arrow, on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. If you have any thoughts on this topic, we invite you to continue our conversation in the comments. Heather:  Catherine, you mentioned that communicators working to help others during and after natural disasters in recent years in New Zealand may be suffering the same effects as the people they are trying to assist, yet have to suppress their emotions, seemingly indefinitely, in order to get the job done. How do you feel that practitioners, employers, professional bodies and academics can address this concern? Catherine: We
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Home sweet home – return to blogging, address well known

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. We trust that our return to posting is good news as we’re ready to converse again with our usual sassy attitude. During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog. That’s why we’ve included its feed as a major element of the updated design here. The site now has two principals, myself and Judy, after our previous Techster, Markus Pirchner, decided to refocus his life. We are hugely thankful for all his support since the Redux version of PR Conversations was launched in 2010. I’ve taken over the hosting, so any technical glitches are now all my responsibility. What can you expect now we are back? Probably much of the same as before (see About),
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