[Podcast] Get a Good Bugle

Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing. Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won’t be able to follow suit with similar initiatives. We also discuss:
  • the future of Facebook Live
  • the art form of content distribution versus the over-focus on content production
  • the new ways publications view and seek contributed content from brands
  • the increase in tech reporters being asked to report on politics, government structures, and policy
and the effect on all of the above on tech PR professionals and content marketers. LINKS:

[Podcast] Get a Good Bugle

Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing. Major media brands are making big bets on video content, but Sam explains why he thinks vertical publications in tech and other industries likely won’t be able to follow suit with similar initiatives. We also discuss:
  • the future of Facebook Live
  • the art form of content distribution versus the over-focus on content production
  • the new ways publications view and seek contributed content from brands
  • the increase in tech reporters being asked to report on politics, government structures, and policy
and the effect on all of the above on tech PR professionals and content marketers. LINKS:

[Podcast] Doing One Thing Really Well

TUGG (Technology Underwriting Greater Good) helps early stage, experimental nonprofits connect with Boston’s tech community to earn funding and build their networks. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in funding to local organizations looking to solve challenges in their communities, and the group puts on many more events throughout the year, including Tech Gives Back on October 19. On this episode of Hacks and Flacks, we speak to TUGG Executive Director Elizabeth Dobrska, covering the resources TUGG offers to help its portfolio companies hone their message, and the biggest developmental challenge facing most nonprofits (hint: it’s not fundraising). We also talk about the potential for marketing innovation in the nonprofit sector, and the importance for founders to build genuine, long-term relationships with the media. LINKS:

[Podcast] Do You Know How to Make a Media List?

Recruitment and hiring are cornerstones of any growing business. Whether you’re developing an agency from the ground up or looking to bring fresh talent into an established organization, it’s important to find people with the right skills and attitude to push your business forward. In building our agency, March co-founder Cheryl Gale and Vice President Liz Swenton Hosman have frequently tweaked their recruitment approach and philosophy in order to find and attract the right talent. In this episode of Hacks and Flacks, they share their perspectives on recruiting and hiring for a PR agency, along with tips for first-time agencies looking to build their team, and advice for aspiring PR and marketing pros hoping to get hired. LINKS:

Amazon’s Eating the World, One Acquisition at a Time

Last week, Amazon made one of its most high-profile acquisitions yet, buying up the national grocery chain Whole Foods for $13.7 billion. The purchase made immediate waves – a number of other prominent national grocers saw their stocks take a hit mere minutes after the announcement –  with one analyst calling it a “seismic event” in the industry. Whole Foods Amazon With the acquisition, Amazon firmly plants its flag in an industry it had been toying with for years, further broadening its horizons – what don’t they do at this point? In a recent LinkedIn Pulse post, March’s Zander Wharton argues that the acquisition should put many more companies on their heels. In the past, a tech company buying a grocery chain might have sounded ridiculous. But Amazon’s reputation for disrupting markets and tearing through its competition could mean that no industry is safe. To avoid being eaten alive,
Evolution of Content Marketing, PR and Blogging
Continue reading "Amazon’s Eating the World, One Acquisition at a Time"

Seeking Credibility, in News and PR

In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. As self-publishing platforms like Medium, Twitter and Reddit continue to provide unfiltered, often unedited communications, there has been a dramatic surge in newspaper and magazine subscriptions all around the country. Newspapers are often viewed as more credible because of strict editorial processes, fact-checking and rules about sourcing. Recently, subscription surges have been reported at The Wall Street Journal (300 percent increase), LA Times (60 percent) and The Atlantic (160 percent), to name a few. This rapid growth shows few signs of slowing. In fact, the New York Times announced a second consecutive quarter of record-breaking subscriber growth, with 308,000 new subscribers added in the first quarter of 2017.

March Communications is Hiring

Do you enjoy working with sharp, like-minded individuals with a passion for technology and a thirst for creativity? Would you thrive in a challenging, inspiring, fast-paced environment? Would you like to shoot pool or play darts and foosball during your lunch break?Boston Tech PR Jobs Then maybe March Communications is the place for you! March is a technology PR agency connecting people and innovation. In addition to our B2B technology offering, our Consumer Innovation Group’s shop within a shop structure enables our dedicated team of consumer brand planners, strategists and social and influencer authorities to tap into the knowledge of the specialist teams and technology brainiacs in our broader orbit. We are currently seeking: If this sounds interesting send us a copy of your resume along with a few reasons why you’d like to join March to jobs@marchcomms.com. We look forward Continue reading "March Communications is Hiring"