PR Nonsense

What’s Your Social Media Personality?

According to a recent Mashable article, the Five Factor model theorizes that the human personality can be split up into five different dimensions, which can reflect in someone’s social media persona. These five dimensions are: agreeableness-being helpful, cooperative, and sympathetic conscientiousness-being organized…

What’s Your Social Media Personality

According to a recent Mashable article, the Five Factor model theorizes that the human personality can be split up into five different dimensions, which can reflect in someone’s social media persona. These five dimensions are: agreeableness-being helpful, cooperative, and sympathetic conscientiousness-being organized…

Will Ricochet Save the Day?

As the social media revolution booms, Americans continue to access news outlets through social media channels. Buying the newspaper to read up on the day’s headlines is slowly becoming obsolete so news outlets are scrambling to make up for the lost advertising…

Skype’s Campaign – Bringing Humanity Back?

Our communication methods have evolved dramatically over the past years beginning with snail mail and evolving to home phones, cell phones, smart phones, email, instant messenger, Facebook, Twitter and Skype (say that ten times fast). While the methods we use to stay…

The Social Media Privacy Debate

If you’re a student or young professional, or anyone with any kind of personal social media presence, you are likely aware of the recent news in which some employers and schools are demanding Facebook passwords. It is quite shocking, as requesting the…

Lunch and Learn: Social Media B2B Strategies

It’s undeniable—social media’s role in PR is growing dramatically and fundamentally transforming strategic communication plans. A whopping 93 percent of social media users believe a company should have a social media presence. But with so many tools to choose from, how can…

The Olympic Athletes’ Hub

In June, I blogged about  the London Olympics’ policy on social media, with this summer’s Olympics being one of the first in which social media will not only be permitted, but encouraged. According to Alex Huot, the IOC’s head of social media,…

The Olympic Athletes’ Hub

In June I blogged about  the London Olympics’ policy on social media, with this summer’s Olympics being one of the first in which social media will not only be permitted, but encouraged. According to Alex Huot, the IOC’s head of social media,…

Analyzing Every Break You Take, Every Click You Make

Analytics seem to solve everything—from fighting fraud to improving customer experiences—and now they’re encouraging employees to conquer procrastination and gain productivity. According to a recent Wall Street Journal article, new apps and computer software gather data about what people do at work,…

Greenpeace Asks: Is Cloud Really Clean?

Greenpeace recently called out Apple, Amazon and Microsoft as the worst offenders for failing to live up to the perceived “green” reputation of cloud computing. On the other hand, the environmental advocacy organization applauded the more sustainable efforts of Yahoo, Google, Facebook…

Mad Men and PR – and Change

The overarching message of disruptive change on Mad Men this season, reminds me of the impact digital had on the PR industry  nearly a decade ago now. Just as Roger and Don try desperately to maintain a grip on a society that being…

Happy Birthday, YouTube

According to a recent Mashable article, YouTube turned seven this past Monday. Since its birth in 2005, the site has hosted more video content than any other place in history. The site has sky rocketed and become one of the most well-known…