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Love the NumbersNike’s ‘Just Do it’ advertising campaign featuring footballer Colin Kaepernick (he of the ‘taking a knee’ to protest racism in the U.S.) has brought into sharp relief the question of what role brands should take in tackling social issues. A new study from Edelman — a leading global communications marketing company — released this month leaves little doubt, as CEO Richard Edelman writes, “Brands are now being pushed beyond their classic business interests to become advocates for a better society. This is a new relationship between company and consumer — purchase is premised on a brand’s willingness to live by its values, operate with purpose, and if necessary make the leap into activism.”
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Love The NumbersAccording to a study of 2,000 Britons by think tank Demos released in September, “While social media, celebrities and influencers were deemed important by significantly more young people than older people in helping them decide which causes they ought to support . . . non-digital sources are still held to be highly influential across survey respondents.”
Not so much an update, but it’s worth noting that Snapchat has joined other social platforms in encouraging young people in the U.S. to vote by letting users register to vote from the app: “The functionality will be available to everyone over the age of 18 in the US, who’ll receive a voter registration link from the app. Clicking it will launch a Continue reading "Social Web Recap 01.10.18"
YouTubeLast week belonged to YouTube, at least with regard to prominent announcements. Disappearing by March 2019 is the stand alone YouTube Gaming app, replaced by a gaming destination on the main YouTube site: Mashable’s description — “The Gaming page for YouTube, which is now live, features top livestreams, top videos, as well as the top games currently being livestreamed on the platform.” The video platform has also dropped the viewer membership requirements for access to its channel membership benefits. Creators with 50,000 (rather than the previous 100,000) will now be able to offer their viewers a $4.99 membership fee. According to The Verge, “The membership feature, which was expanded from gaming channels in June, is similar to Continue reading "Social Web Recap 24.09.18"
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Love The NumbersComparing 2012 to 2018, Pew Research found a dramatic increase in the percentage of teens who have their own smartphones and concomitantly, and not surprisingly, a more than doubling in the percentage of teens who use social media multiple times day. However, the six years have also seen a huge decline in the percentage of teens who say Facebook is their main social media site. In this context its worth remembering the two most popular team platforms today — Snapchat and Instagram — had only just launched in 2011 and 2010 respectively. ***********************************
TinderAfter some testing over the summer, hook-up app Tinder announced the worldwide launch of ‘Top Picks’, a curated set of potential matches ((No, not based on
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Love the NumbersOnline magazine Recode pulled together the chart above from a recent study out of Pew Research Center. Of note is the fact that 44% of young people surveyed say they have deleted the Facebook app from their phone, compared with only 12% of those 65 and older. And slightly more than half of the nearly 5,000 participants have adjusted their privacy settings.
SnapchatI'm ambivalent about the future of cameras embedded in glasses frames, or there value for that matter. But Snapchat is investing heavily in its spectacles introduced in February of 2017. Version two came out in May and according to the company they are moving better than V1. Josh Constine at TechCrunch reports that Continue reading "Social Web Recap 10.09.18"
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Love the NumbersHere's what Pew Research Center has to say about its study released at the end of August on the paradoxical nature of teens' attachment to their smartphones: "Amid roiling debates about the impact of screen time on teenagers, roughly half of those ages 13 to 17 are themselves worried they spend too much time on their cellphones. Some 52% of U.S. teens report taking steps to cut back on their mobile phone use, and similar shares have tried to limit their use of social media (57%) or video games (58%), a new Pew Research Center survey finds."
YouTubeLast May YouTube unveiled tools intended to help users manage their platform routines. Last week, the features were Continue reading "Social Web Recap 03.09.18"
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Love the NumbersNot only have 14% of Americans changed their minds about an issue after they saw something on social media, but they are also much more likely to become politically involved as a result, or at least have discovered others with whom to share views about issues. The Pew Research Center recently reported that "Although most people have not changed their views on a political or social issue in the past year because of social media, those who have also tend to place a high level of personal importance on social media as a tool for personal political engagement and activism."
TinderThe hook-up app is going back to school — with a new version called Tinder U only Continue reading "Social Web Recap 27.08.18"
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Love the NumbersThe banner 'Love the Numbers' is of course consummately inappropriate for the subject of the Committee to Protect Journalists chart above. Especially in the context of the constant attacks on news outlets and journalism by the U.S. moron-in-chief, ("Almost 350 news outlets to publish editorials denouncing Trump's 'dirty war' on press"), it is important never to lose sight of the fact that journalists should have the right to report the news without fear of violent reprisal.
YouTubeThis isn't a platform 'update' per se. And you are unlikely to notice the consequences immediately. But YouTube is ratcheting up its courtship of popular 'creators' who are being seduced away by Facebook, Instagram, Patreon and Twitch which are Continue reading "Social Web Recap 20.08.18"
FabricWith the closure of Facebook’s Move location tracker, the door opened for a new tool “to record your activities, photos, memories and other moments shared with friends and family.” Hence the transformation of personal journaling app ‘Fabric’’, which already has the advantage of being private by default. As Sarah Perez summarizes in TechCrunch: “But while other journaling apps may offer a blank space for recording thoughts, Fabric automates the process by pulling in photos, posts from elsewhere on social media, places you visited, and more, and put those on its map interface.”
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Love the NumbersWhat platforms do Canadians use for reading or information seeking? Daily viewership winners in rank order are: Facebook (of course), Instagram (of course) and Snapchat (something of a surprise) . . . taken from Pollara's 'Socialscape' poll, June 2018 edition, "Canada's definitive measurement of social media and messaging usage patterns." By the way, don't you think Pollara needs some design help with its reports and graphs . . . helpful but oh so grisly!
SnapchatYou're forgiven if you don't remember Snapcash, the peer-to-peer money transfer service launched four years ago in partnership with Square. But it doesn't matter now since Snap is shutting it down in the face of competition from similar services on Google, Facebook, Apple, and Zelle. Digiday reports that Snapchat Continue reading "Social Web Update 30.07.18"
Love the NumbersGender breakdowns of social media usage are instructive, and the subject sometimes of heated dinner conversations. Debate this, for example: Why do more women than men use Pinterest? Here's Statista's May 2018 report on social media usage in Canada . . . by gender.
VACATION EDITION!My weekly annotated summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts. The post this week, like the last, is a shorter than usual since I’m writing first from a Norwegian fiord town called Flam looking at the most extraordinary rock formations and later at the Oslo airport waiting for a flight to Iceland.
SnapchatSnapchat has introduced ‘Lens Explorer’, available in its pop-up carousel of lenses, that will help users “browse some of the more than 100,000 lenses created to date, as well as being able to view public stories that have been created using them”. They can them be unlocked (‘swipe up’) for personal use. This one is straight from Josh Constine at TechCrunch and it might be a bit troublesome for Snapchat users who like the platform’s more Continue reading "Social Web Recap 16.07.18"
Love the NumbersTwo charts today, from Statista's latest research on the top Twitter and Instagram accounts worldwide as of June 2018. Given Donald Trump's extreme narcissism, he'll be disappointed to find that @realDonaldTrump doesn't even make the top ten list of Twitter accounts. Even more galling for the pathological liar-in-chief must be the fact that @barackobama comes in third, just behind Katy Perry and Justin Bieber. Topping the Instagram chart is Selena Gomez, with Christiano Ronaldo a distant second.
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Love the NumbersThe explanation may be bigger than the chart. But here goes: The Pew research Center released a study about the ability of Americans to distinguish between factual and opinion statements. "The main portion of the study . . . found that a majority of Americans correctly identified at least three of the five statements in each set. But this result is only a little better than random guesses." What makes for more discriminating judgement? "Those with high political awareness, those who are very digitally savvy and those who place high levels of trust in the news media are better able than others to accurately identify news-related statements as factual or opinion."
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Love the NumbersTow Center for Digital Journalism at Columbia Journalism School last week released the results of its two-year study into the relationship between technology platforms and journalism. A survey of more than a thousand American and Canadian newsrooms were surveyed, most of which were local. The chart captures their reaction to whether social media platforms are doing enough to combat fake news. Guess what . . . not nearly enough it seems ,with the most disappointing being Facebook.
SnapchatYou can now delete messages you’ve sent directly to friends or in a group chat on Snapchat by holding the message and selecting ‘delete’ when the option menu appears. Snapchat is testing a feature similar to Instagram's 'Boomerang' effect, which creates a Continue reading "Social Web Recap 18.06.18"
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Love the NumbersAmerican consumers *(53%), and one suspects consumers everywhere, do not like ads being targeted at them on apps and websites, primarily because they don't like companies watching what they do online (49%). This is one of the results from a recent study of 1,000 Americans on consumer attitudes towards data privacy conducted by Janrain.