Social Web Recap 13.11.17

A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
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In keeping with last week's theme of changes in the architecture of news usage, Pew Research Center reports that the gap between television and online news consumption is narrowing—"The share of Americans who often get news from TV – whether from local TV news, nightly network TV news or cable news – has fallen, while the portion of Americans often getting news online – either from news websites/apps or social media – has grown."


Surely the biggest news last week was the planned redesign of the Snapchat application to make it easier to use (about bloody time) announced by Snap Inc. CEO Evan Spiegel.  According to Business Insider, the key features of the redesign will be a streamlined Continue reading "Social Web Recap 13.11.17"

Social Web Recap 06.11.17

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Not only is Facebook continuing its steady growth in monthly active users, especially in Asia-Pacific countries, but it is also beating earnings estimates with a 79% year-over-year increase in profitability to $4.7 billion. Tell me again about how all the cool kids are hot on other platforms.


Social Media Examiner reports that LinkedIn is considering moving into creating original video content: "Comments made by LinkedIn CEO Jeff Weiner suggest the company is open to developing original video programming for the platform. The company even identified specific career-minded shows or professional sports content that might be a fit for the network." 


Of interest to marketers who love their tracking pixels (code embedded on websites that allows tracking of actions taken by people after seeing an ad), Snapchat has finally introduced its own conversion tracking pixel to support its "performance-based advertising model that’s geared toward direct response marketers Continue reading "Social Web Recap 06.11.17"

Social Web Recap 30.10.17

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The research study is from the end of the summer, but the shift says something far-reaching about the use of social media to get news.  There is a noticeable shift towards diversification among American social media news consumers, at just about the same time as fake news has been gaining ground. Will older, nonwhite and less educated adults be any better able to exhume fake news dross than traditional online news users one wonders?


The sleeper in Facebook's arsenal appears to be Workplace, its entry into the enterprise collaboration market in competition with Slack. With 30,000 organizations signed up encompassing more than one million groups, Workplace has grown more quickly than certainly I anticipated. And investment in it continues: New features added last week include a simplified interface , a desktop app for Workplace Chat, screen sharing and, "in coming months, group video chat, which will let people create Continue reading "Social Web Recap 30.10.17"

Social Web Recap 23.10.17

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The survey from investment firm PiperJaffray finds that "7 percent of surveyed teens say Snapchat is their preferred social media, up from 39 percent in the spring".  However, Facebook's efforts to retrofit Instagram to match Snapchat's appeal "have been paying off as Instagram has eaten away at Snapchat’s share of new users in the U.S., according to data from Adobe", although Instagram "hasn’t been the most popular platform since 2015, according to the survey data." 


I had never heard of it . (If you haven't guessed, I'm not a teen.) But Facebook last week acquired an app used by teens to send compliments to each other. Shanon Liao at The Verge reports that "Tbh lets you send prewritten compliments to friends, a method aimed at preventing people from writing nasty comments and cyberbullying." Sounds good. Facebook began testing a new feature called 'Sets' Continue reading "Social Web Recap 23.10.17"

A Systemic Solution to Fake News? Nope.

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During the Indian rebellion of the late 19th century, the British government needed to build popular support for crushing an uprising against the British East India Company. It used news reports of purported brutality to inflame anti-Indian sentiment:   
The British grossly exaggerated—and sometimes completely fabricated—tales of Indian men raping English women and girls. The stories were intended to illustrate the savagery of the Indian people and reinforce the notion of “the white man’s burden” to rule, induce order, and instil culture in less civilized peoples who could not be trusted to rule themselves.
In describing the revolt of various branches of the Indian army, The Guardian newspaper at the time referred to "overt acts of mutiny" among "these excitable and suspicious Orientals." Around 450 B.C., the Greek general Themistocles engaged in a disinformation campaign to convince Persian King Xerxes that the Greek army wasn't up for a fight. Continue reading "A Systemic Solution to Fake News? Nope."

Social Web Recap 16.10.17

A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.
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As much as I admire Egon Schiele's art as you can tell from the image headers I've been posting , when possible I'll replace these images with social media data that provide texture and shape to significant trends. The chart above is from Sprout Social's Q3 2017 report on 'People, Brands & the Social Media Power Struggle". About this chart, Sprout Social concludes "While in the past, consumers may have felt powerless to stand up to businesses alone, social has given people a platform to share their stories and enlist the help of the public to demand resolution or even restitution."


For the U.S. market only, Facebook officially launched an 'Order Food' section in the Explore menu. It lets Continue reading "Social Web Recap 16.10.17"

Social Web Recap 09.10.17

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A weekly annotated short summary of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.


From my perspective anything that helps to combat fake news is a good thing, especially when the broadcast or story is a conscious effort by 'publishers' to mislead. Facebook has taken another significant step in the fight by testing a new 'i' button that when clicked will show users "information from the publisher’s Wikipedia page, a link to follow that publisher’s Facebook Page, and other links that might be related."  By providing more information and context for Facebook 'news' posts, it is hoped we can avoid being fooled by falsehood.


Is it Instabook or Facegram? The Facebook|Instagram sisterhood is becoming so intimate it's hard to know where to place this story. TechCrunch remarked on an Continue reading "Social Web Recap 09.10.17"