The day after Westminster, my morning commute


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




I’m sat on the 07:50 from Welwyn North to London Kings Cross. It’s the day after the Westminster attacks and if I wasn’t listening to Radio 4, I would hardly know anything has happened. The carriage is packed, people are glued to their smartphones: life goes on.  When I arrive at Kings Cross, it’s a […]

The day after Westminster, my morning commute


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




I’m sat on the 07:50 from Welwyn North to London Kings Cross. It’s the day after the Westminster attacks and if I wasn’t listening to Radio 4, I would hardly know anything has happened. The carriage is packed, people are glued to their smartphones: life goes on.  When I arrive at Kings Cross, it’s a […]

Can there be science without science fiction?


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




We’ve been here before, I thought as I watched a presentation from futurologist David Smith, who took us through his tech predictions for the future at a recent company get-together. David was painting a picture of the future in which we’ll be living well into our hundreds, dwelling in smart cities, with the ability to 3D […]

Can there be science without science fiction?


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




We’ve been here before, I thought as I sat through a presentation from renowned futurologist David Smith, who took us through his tech predictions for the future at a recent company get-together. David was painting a picture of the future in which we’ll be living well into our hundreds, dwelling in smart cities, with the […]

More human communications, less gaming Twitter – marketing trends for 2017


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




Let’s be honest, 2016 was a pretty freaky year. Brexit, Trump, celebrity deaths, Ed Balls on Strictly, fake news. It’s shaken a lot of assumptions and led to uncertainty in what people expect will happen next. But life goes on. As digital comms professionals, we’re in the business of trying to work out the direction […]

More human communications, less gaming Twitter – marketing trends for 2017


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




Let’s be honest, 2016 was a pretty freaky year. Brexit, Trump, celebrity deaths, Ed Balls on Strictly, fake news. It’s shaken a lot of assumptions and led to uncertainty in what people expect will happen next. But life goes on. As digital comms professionals, we’re in the business of trying to work out the direction […]

Vine was always going to wither, while Twitter native video, Facebook and Instagram all flourish


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




RIP Vine. As soon as Twitter announces that it’ll give Vine more than a heavy prune, it seems that people get all nostalgic about the whole thing. The likes of Wired, BBC Newsbeat, Metro and Sports Illustrated (and dozens more) have written moist-eyed tributes to the six-second video publishing platform. Actually you’ll struggle to find anyone who’s […]

Vine was always going to wither, while Twitter native video, Facebook and Instagram all flourish


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




RIP Vine. As soon as Twitter announces that it’ll give Vine more than a heavy prune, it seems that people get all nostalgic about the whole thing. The likes of Wired, BBC Newsbeat, Metro and Sports Illustrated (and dozens more) have written moist-eyed tributes to the six-second video publishing platform. Actually you’ll struggle to find anyone who’s […]

5 traits of faux social media influencers


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




It’s a given that marketers want to reach social media influencers – those people who can affect purchasing decisions or brand perception. The problem is that all too often we pick out the wrong people, the ‘faux influencers’. I blame the ‘Best Of’ lists and an obsession with follower numbers. There’s also a bias towards Twitter, largely […]

5 traits of faux social media influencers


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




It’s a given that marketers want to reach social media influencers – those people who can affect purchasing decisions or brand perception. The problem is that all too often we pick out the wrong people, the ‘faux influencers’. I blame the ‘Best Of’ lists and an obsession with follower numbers. There’s also a bias towards Twitter, largely […]

What I’ve learned from 10 years of blogging


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




Ten years ago this week I published my first blog post on The Red Rocket. I started this blog because I wanted to learn about blogging, web hosting and this up and coming platform called WordPress. In that time I’ve started (and canned) two other personal blogs, had three more jobs and started using Facebook, […]

Pokenomics – where real-world economics and Pokémon GO collide


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




You can’t escape the Pokémon GO mobile game sensation. Literally. Previously inhabited parks have been deluged by players looking for Drowzee and Zubats, melding the real world with the virtual. People have been walking zombie-like up streets furiously trying to catch, and then level up, their Pokemon monsters. The number of people playing has reputedly […]

Why Andy Roddick covering Wimbledon via Periscope was a major media moment


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




Sports commentary from pros is now a thing, and it’s all thanks to Andy Roddick. I was watching BBC coverage of the Wimbledon final between Andy Murray and Milos Raonic, checking out Twitter in a break between sets, and spotted this: I've muted my TV of the finals and listening to @andyroddick commentating on periscope. it's […]

Why Andy Roddick covering Wimbledon via Periscope was a major media moment


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




Sports commentary from pros is now a thing, and it’s all thanks to Andy Roddick. I was watching BBC coverage of the Wimbledon final between Andy Murray and Milos Raonic, checking out Twitter in a break between sets, and spotted this: I've muted my TV of the finals and listening to @andyroddick commentating on periscope. it's […]

Five ways marketing and communications professionals can ride the Brexit storm


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




One week on from Brexit, the world looks anything but settled. While the political leadership is in turmoil and the EU huddles in a corner to work out what it will do with the UK, businesses and consumers are doing their best to work out what happens next. In the short to medium term, businesses […]

Brexit. Where do we go from here? Listening would be a start


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




My train in to work this morning was oddly funereal. People either glued to their smartphones or staring wistfully out the window. A collective, “what have we done?” written all over people’s faces. Of course most of those people sharing the carriage, like me, voted remain. People coming in from wealthy home counties for well-paid […]

What Microsoft needs to do to make LinkedIn a good buy


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




A couple of months ago I said I was worried about LinkedIn’s future. In essence, because it has fallen woefully behind Facebook, particularly in terms of its ad platform. Today’s announcement that it is to be acquired by Microsoft gives it a hopeful future – but at $26.2 billion, is it such a good deal for Microsoft? On […]

What Microsoft needs to do to make LinkedIn a good buy


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




A couple of months ago I said I was worried about LinkedIn’s future. In essence, because it has fallen woefully behind Facebook, particularly in terms of its ad platform. Today’s announcement that it is to be acquired by Microsoft gives it a hopeful future – but at $26.2 billion, is it such a good deal for Microsoft? On […]

Why magic skills like baking are worth developing


This post is by Phil Szomszor from The Red Rocket


Click here to view on the original site: Original Post




To me, baking is like magic. Just like playing a musical instrument or speaking a foreign language. They’re all things that some talented people can do with apparent ease, and I find unfathomable. So, when my wife baked our daughter’s birthday cake I wasn’t surprised by the reaction from friends and family – she might […]