The Red Rocket

The Knowledge Graph explained: a guide for PR professionals

Google has introduced an important update to its search facility, which goes live very soon. It’s called the Knowledge Graph. Here’s a summary and why it’s important for PR and marketing professionals: What is the Knowledge Graph...

How to build a successful Facebook page

Last week we invited Jas Dhaliwal from AVG and Roberto Kusabbi from British Heart Foundation to speak at our Facebook for Business event. AVG and the BHF are two very different organisations, but they have something in common: they bot...

Research shows that consumer brands are ahead of business brands when it comes to Facebook

With its upcoming float, there’s lots of talk at the moment about Facebook’s value. But what value does it serve to businesses? It’s a theme we explored last week at our Citigate Social breakfast seminar: Facebook for...

An truly organic infographic: The Blog Tree branches out into the UK marketing scene

Everything’s got to be green these days: even infographics! The people at internet marketing company Eloqua have teamed up with designers at Jess3 to create a UK marketing version of The Blog Tree and I’m lucky enough to ha...

How to migrate from a free WordPress.com blog to a self-hosted blog – tips for BlogCamp attendees

Last Saturday, I was luck enough to be involved in BlogCamp in Birmingham, which Kat and I helped Sally Whittle (Tots100 supremo) to organise. With well over 100 bloggers, 10 speakers and a lot of cake, it was the most ambitious BlogCa...

How to migrate to a bells and whistles self-hosted blog – Blogcamp, Birmingham

This Saturday the Blogcamp tour continues and appears in Birmingham for the first time. Last year, Kat and I helped Sally Whittle with Blogcamps in London, Bristol, Manchester and Brighton and this year’s lineup promises to build...

Viral of the month: Caine’s arcade

Caine’s Arcade from Nirvan Mullick on Vimeo. It’s a film about what happened when a nine year old boy decided to build an arcade made of cardboard in his dad’s garage. One day he got a paying customer who was so take...

Instagram gets instacash – but what does it mean for digital PRs?

So, Facebook has aped Manchester City-style spending by buying photo sharing site Instagram for $1 billion. So, what does this mean in the social media and digital PR world? Well, for starters it seems to be the clearest sign yet that ...

10 of the best business blogs

I recently wrote a post posing the question, “Why should businesses bother with blogging?” and explored the benefits of using a blog for marketing communications. We know that few companies use blogs compared to other digit...

Q&A with comedian Laurence Clark

Laurence Clark is a stand-up comedian, writer and performer who just happens to have cerebral palsy. We’ve been working with him to help establish his presence on social media sites, but he’s been on the circuit for a numbe...

Extreme ironing returns – and an end to multiple online personality syndrome

Yesterday I was at the excellent PR Moment Analytics Conference (and quick aside, if you’re in PR and haven’t been to one before, sign up for the next one!) and talking to Chris Webb, a client from about 10 years ago, and h...

Why should businesses bother with blogging?

Last month I ran a ‘Business Blog Bootcamp’ seminar as part of Social Media Week. I’m amazed that so many businesses still pass up the opportunity to blog and are instead drawn to the shiny lights of Facebook, Twitter...