Needed PR


This post is by Jim Horton from Online Public Relations Thoughts


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The best kind of PR is that which you didn't seek but got anyway for what you do.  Tesla has been criticized for its autopilot technology on its vehicles because it hasn't worked in well-publicized crashes.  It must be heartening then for the company to get kudos from drivers who say the technology has saved their lives or prevented worse accidents.  Admittedly, the reports are open to investigation, and the drivers themselves might have taken evasive maneuvers without realizing it.  Whatever the truth, the positive publicity helps to bolster Tesla's reputation for safety, which it needs.  The more stories that come to light, the better it is for the company and for public confidence in the vehicle.  Tesla still has a hard road to travel as a car company.  It continues to lose billions.  It needs all the help it can get. 

Ask Me Anything: A Reddit AMA to Celebrate the Release of Lifescale


This post is by Brian Solis from Brian Solis


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It’s been years since I last hosted an AMA (Ask Me Anything) on Reddit. With the release of Lifescale: How to Live a More Creative, Productive and Happy Life, it was time to change that. On May 2nd 2019, I took to Reddit once again for the first in a two-part series.  The first part is here if you’d like to ask your question on the official AMA page. I also included the conversation as of May 5th to share with you as the questions were so authentic and relatable.   Hello! I’m the author of Lifescale, a new book that tackles the effects of social media on us. I learned that we didn’t lose focus or creativity, it was programmed out of us. I found help! AMA! Question: What’s your easiest tip to avoid digital distraction/procrastination that I can implement RIGHT NOW? Answer: Pomodoro Technique. Practice focusing for
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Revolt


This post is by Jim Horton from Online Public Relations Thoughts


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How do you preserve power when your subjects are revolting against you?  We're not writing here about Maduro in Venezuela but Pope Francis at the Vatican.  A coterie of theologians has publicly accused him of the serious theological crime of heresy.  They are wrathful over his opinion on divorced Catholics and their permission to receive communion as well as his comments about religious diversity and homosexuality.  There is little he can do or say to mollify their feelings.  They want rules to revert to status quo ante without the least wiggle room in them.  This pope's reputation already has been compromised by revelations of sexual abuse among the clergy at all levels from cardinal to parish priest.  It is a problem handed to him by predecessors who either ignored it or thought they were handling the matter correctly.  The pressure on Francis Continue reading "Revolt"

Losing The Base


This post is by Jim Horton from Online Public Relations Thoughts


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What do you need to do in communications and marketing to solidify an eroding base? Prime Minister Theresa May is finding out.  She is losing her coterie of big donors over the gut-level fight of Brexit.  There is a strong need for backroom deal-making and arm twisting, but thus far nothing has worked and no one in parliament is moving toward a deal.  May is putting off a call for another referendum, but time and internal strife may force her hand.  There are no good slogans, magic words or prestidigitation in the works.  It is mano a mano with each side bloodying the other and preventing progress.  As May's donors turn on her, it might be the key to a solution, even if it is one May doesn't want.  Whatever the outcome, the British are sick of Brexit and just want it to be over.

A Case Study: Orchestrating a Harmonious Message


This post is by Guest Contributor from Shonali Burke Consulting


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Harmonious MessageGuest Post by Heather Whaling

Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project.

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. The nonprofit has evolved from an annual choir concert into an organization with dozens of programs and hundreds of volunteers who contribute more than 16,000 hours of volunteer service each year.

However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community. Notably, almost all stakeholders (choir members, concert-goers, community investors and advocates) simply refer to the organization as

Heather Whaling
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IRL > URL: How to Break Free from Digital Distractions and Start Truly Living Your Best Life Now


This post is by Brian Solis from Brian Solis


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I’ve had fun over the years working with the Nextiva team. I got to do it again and this time in a really interesting format…part webcast, part dialog, all fun! Then, when all was said and done, they surprised me by packaging everything into a one-stop-shop for taking the first step toward Lifescaling! Thank you Nextiva! — We recently hosted author and speaker Brian Solis on Nextiva’s Crowdcast. Brian is also the author of Lifescale: How to Live a More Creative, Productive, and Happy Life. Brian spent an hour chatting with our host Gaetano DiNardi about how digital devices and information overload affect our mental health. They also then jump into how you can manage screen time to improve work performance. While the benefits are indisputable, we have, as a society, become so digitally distracted that we don’t pay attention to our:

The Qualities Needed to Be a Transformational Leader


This post is by Bryan Kramer from Bryan Kramer


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If you’re lucky enough, you’ll come across a transformational leader that inspired you at least once in your life. It could be a teacher, a manager, or your Mom! You’ll probably remember the way they made you feel years later… The post The Qualities Needed to Be a Transformational Leader appeared first on Bryan Kramer.

When Silence Isn’t Golden


This post is by Jim Horton from Online Public Relations Thoughts


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NASA and SpaceX have clammed up.  They aren't speaking about the failure of a manned-crew capsule, called Dragon, on a test stand.  Apparently, it blew up when its rockets fired.  No one was injured but the anomaly, as they are calling it, may have set back NASA's plans for months for a crewed flight to the International Space Station.  No one at the agency or at the company is giving any kind of explanation for the explosion.  Officially, it did not happen even though a video of the incident made it to Twitter right away.  There is no good reason for silence, and all it has done is increased speculation about the flight worthiness of the capsule.  Both SpaceX and NASA have a lot riding on the success of Dragon in reaching and returning from the ISS safely with astronauts aboard.  Maybe Continue reading "When Silence Isn’t Golden"

What’s In A Word?


This post is by Jim Horton from Online Public Relations Thoughts


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If you Juul, are you not vaping nicotine?  Many teenagers think so in spite of the company's prominent messages in its advertisements that its products contain the addictive chemical.  Apparently, teenagers do not equate Juuling with vaping.  That is why this year, pollsters will ask teens if they Jull to make sure they are getting the right information about their behaviors.  Who would have thought that Juul would enter the lexicon as a verb?  It is there, however, and public health authorities have to contend with it.  It is a good reminder that in communications, we have to be sensitive to slang and street talk.  We dare not assume everyone knows the meaning of a word.  

The Content Moderation Imperative: How AI and Humans Will Make Social Media and Gaming Better for the World


This post is by Brian Solis from Brian Solis


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I had the privilege of participating in an important conversation about the state and future of social media and gaming and the need to protect users from harmful content and engagement. Joining me in that conversation was Chris Priebe, CEO & founder of Two Hat Security and Stewart Rogers of VentureBeat. You can listen to it (and I encourage you to do so) here. Leading up to the discussion, I spoke with VentureBeat on the subject and the critical need for intelligent content moderation. The article summarized the conversation nicely. I also wanted to share the unabridged conversation with you because it dives deeper into the core issues, platform and advertiser opportunities, user benefits and it’s much more candid.

Make content moderation good for business — and change the world

Q: We’ve become increasingly aware that user generated content on social platforms is open to all kinds of abuse. How do
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FIR 182: Hot Bee Action


This post is by neville@nevillehobson.com (Neville Hobson) from Neville Hobson


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Beesexual
The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics:
  • How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z
  • Media coverage of local news is evaporating. Should business pick up the slack?
  • Customer reviews are the new content marketing, says Jay Baer
  • Movements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.
  • The UK government has added 12,000 pieces of information to Google Assistant and Amazon’s Alexa
  • When you think of Augmented Reality, do you think of audio? You should.
  • Dan York reports on MindNode 6, WordPress 5.2, Pocket, Minnesota’s “Right to Repair” legislation, and Mozilla’s move away from IRC.
Special thanks to Jay Moonah for the opening and closing music.
FIR 182

Listen Now

(Or download the MP3 file.)
Continue reading "FIR 182: Hot Bee Action"

Taunting


This post is by Jim Horton from Online Public Relations Thoughts


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This article upholds the First Amendment privilege of comedians to roast the President of the United States.  It has long been a tradition at the White house correspondents' dinner to launch jibes at the Chief in a spirit of fun and truth-telling.  Presidents have gamely put up with it until the current occupant of the White House who decided not to attend.  This was the second year of his boycott and the second time a comedian has hosted a dinner in which Trump was lambasted in the harshest of words.  While supporting the First Amendment is essential, one might still question whether the language was appropriate.  Comedians have lacked the basic tenets of civility with this President as have many others.  One can contend that he earned the verbal beating and that would be right, but the outcome is mutual hostility that serves no Continue reading "Taunting"

An American Original


This post is by Steve Cody from Rep Man


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If you missed knowing Missy Shorey, you missed out on something very special. Missy, who passed away at the ungodly young age of 47, was an American original. We first crossed paths when we met at a long-ago Spring Conference held by the PRSA’s Counselors Academy. It was clear from the get-go that, while we were in the same PR world, we were worlds apart in our respective POV’s on life. But we never let it stand in the way of our becoming fast friends who routinely shared the good, the bad and the ugly of agency ownership. I last saw Missy when we shared the stage at the 2017 Counselors Academy Spring Conference. Our topic was something along the lines of: “How to counsel your clients in the aftermath of a Trump Tweet attack.” Needless to say, Missy offered a suggestion that I immediately took umbrage with
Continue reading "An American Original"

Social Media Update 29.04.19


This post is by Boyd Neil from Boyd Neil


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A weekly annotated curation of significant social web platform developments from the previous week, with links and carping marginalia as needed . . . Posted every Monday morning or thereabouts.  

(NOTE . . . The next edition of my social media update will be May 13, 2019, as I will be out of the country until then.)

          <img class="thumb-image" data-image="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cc0d73febf71800010a1dfa/1556141895033/Screen+Shot+2019-04-24+at+5.37.16+PM.png" data-image-dimensions="568x457" data-image-focal-point="0.5,0.5" alt="Screen Shot 2019-04-24 at 5.37.16 PM.png" data-load="false" data-image-id="5cc0d73febf71800010a1dfa" data-type="image" src="https://static1.squarespace.com/static/5821cd7e5016e1bf5d3ebcea/t/5cc0d73febf71800010a1dfa/1556141895033/Screen+Shot+2019-04-24+at+5.37.16+PM.png?format=1000w" />

Love the Numbers

In a recent study, the Pew Research Center reports that “"The median user tweets just twice each month, but a small cohort of extremely active Twitter users posts with much greater regularity . . . As a result, much of the content posted by Americans on Twitter reflects a small number of authors." Perhaps the echo chamber problems that preoccupy social media and political pundits are really just small closets?

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Snapchat

Snapchat is prohibiting “ spam and deceptive practices, including content that imitates Snapchat ad formats.”. This means that content masquerading as official sponsored Continue reading "Social Media Update 29.04.19"

‘Go woke, go broke’


This post is by Paul Seaman from 21st-century PR issues › Paul Seaman


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As predicted by 21st Century PR Issues earlier this year, Gillette sales are falling following the release of its high-profile – much debated and viewed – advertisement which denigrated its core customer base.
The ad, entitled ‘We Believe’, was released in January. It asked men to “shave their toxic masculinity,” while blaming an entire gender for the actions of a small percentage of sexual abusers, rapists and perverts.

Virtue-signalling is especially damaging when a leading manufacturer issues an advertisement designed to appeal to those people who really do hate (as in despise) everything that that firm’s brand has traditionally stood for. So it’s no wonder that many men – who bought into the once carefully cultivated and appealing brand image – are now turning their back on Gillette and going elsewhere to buy their razors. Read more

Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage


This post is by Brian Solis from Brian Solis


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I have two small children who, from time-to-time, get to watch YouTube Kids. Even with all of the filters and safety triggers engaged, there are still ways in which those with sinister intent can introduce dangerous content packaged in seemingly harmless videos. Recently, children all over the world were subjected to their favorite Disney characters behaving poorly and in some cases, dangerously, in what’s now referred to as “Elsagate” on YouTube. In February 2019, kids were also trolled by evildoers into unintentionally watching clips that promoted self-harm. WTF!? Who does that? But it’s not just children who have to worry about menacing or hazardous content. Everyone is subjected to it in various forms at increasingly alarming levels. What once was limited to anonymous activities and isolated events is now commonplace across social and gaming platforms. Hate speech, live broadcasts of tragic violence and death, pornography, contentious and polarizing
Continue reading "Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage"

Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage


This post is by Brian Solis from Brian Solis


Click here to view on the original site: Original Post




I have two small children who, from time-to-time, get to watch YouTube Kids. Even with all of the filters and safety triggers engaged, there are still ways in which those with sinister intent can introduce dangerous content packaged in seemingly harmless videos. Recently, children all over the world were subjected to their favorite Disney characters behaving poorly and in some cases, dangerously, in what’s now referred to as “Elsagate” on YouTube. In February 2019, kids were also trolled by evildoers into unintentionally watching clips that promoted self-harm. WTF!? Who does that? But it’s not just children who have to worry about menacing or hazardous content. Everyone is subjected to it in various forms at increasingly alarming levels. What once was limited to anonymous activities and isolated events is now commonplace across social and gaming platforms. Hate speech, live broadcasts of tragic violence and death, pornography, contentious and polarizing
Continue reading "Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage"

Robots And Humans


This post is by Jim Horton from Online Public Relations Thoughts


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Amazon in its warehouses seems to have blended robots and humans and is holding people to machine standards.  If so, it is poor PR and is likely to end in union organizing.  Timing employees at their tasks is not new.  It was an essential part of scientific management at the turn of the 20th Century and involved names like Taylor and Gilbreth.  What these innovators left out of their stop-watched procedures was the thinking and creative power of the brain.  It is easy to train a machine to produce the same motions time and again.  It is mind-numbing to expect a human to do the same.  Amazon is a throw-back and it is likely to end badly for the corporation.  Already there are horror stories circulating in the media of exhausted people falling asleep at their stations, of no time to go Continue reading "Robots And Humans"

Why a Healthy Confidence is Key to Everything


This post is by Bryan Kramer from Bryan Kramer


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‘Be confident!’ It makes perfect sense when you see it written down but managing to harness the power of the terrifically useful but often elusive concept of confidence is…easier said than done.
One thing’s for sure though, it’s useful as… The post Why a Healthy Confidence is Key to Everything appeared first on Bryan Kramer.

Crisis Communications


This post is by Jim Horton from Online Public Relations Thoughts


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The CEO of Boeing is engaged in crisis communications these days.  The money-maker for the company, the 737 Max, has turned into a dead loss.  He has little choice but to stand by the plane while investigations into its software continue and the company rolls out fixes.  It's a tough position to be in.  Negative stories about the company and its practices are piling up.  There are accusations of sloppiness in manufacturing, of a rush to get the plane into production to compete with Airbus, of poor engineering that relied on a single sensor rather than several.  This is a time when a CEO must stand up and defend his people and the company while seeing that errors are corrected.  It's a hard job filled with stress, especially the unknowns that might rise to make matters worse.  If the CEO were to hide, Boeing could be hurt irreparably.