A universal story for the Olympic Games
Change just one letter and it becomes a universal story. Reshared post from +Vic Gundotra This is how to tell a story. Congratulations to P&G on what I think is the best ad I’ve seen this year. Google+: Reshared 1 times Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. See...
A little imagination is key to success with QR codes
“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a campaign. I think it’s not so much that the codes themselves are a waste of...
Email marketing fail
I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender. Take a look at this email I received today. It’s gobbledegook because my email client’s default setting is not to display images unless I choose to...
3D On All Platforms: Is It Worth It?
Guest post by James Stewart, Director at Geneva Film Co The debate surrounding 3D’s viability across all platforms continues to rage. Nay-sayers maintain that 3D is merely a “flash in the pan”… a “fad”… soon to fade into technological obscurity. Yet visionary artists and innovators continue to drive 3D technology deeper into the very fabric...
When advertising is a perfect sit
What a great way of getting your message across! In a city where everyone bikes and rain is not exactly unknown, sending out teams to cover saddles with branded covers is inspired. No one welcomes flyers stuck under windscreen wipers...
My Advertising Woes
It seems as though advertising is becoming increasingly popular in places that I either don’t expect it to be popular or don’t want it to be. For example, while scrolling through my Twitter feed, I noticed a Wal-Mart advertisement – even though…
Facebook’s Story Time
So it's settled (or so I thought). The forward-thinking marketing maven's media universe was neatly divided into three categories: paid, earned and owned. This was codified in a Forrester post a couple of years back, and updated (by me) to include "sha...
