Ten Years Gone

26443819376_b8099eaa61_k Ten years is a long time. Ten years of blogging? Well, that seemed unfathomable back in 2006, yet, here we are. This week marks my tenth full year of blogging. Things have changed so much since I began. Back then it was edgy, then it become profitable. Now, it seems passé and marginalized. In 2006, writing something new and cool excited me. In the 2008-9 range, blogging was majestic, an exhilarating experience that brought attention, notoriety and opportunity. By 2011, it became a grind. Feeding the beast to stay relevant forced me into a daily blogging discipline. Then after a series of private disappointing events related to my last business book something happened. I stopped giving a damn what other people thought of my blog. Relevancy, topic, edgy, not edgy. It just didn’t matter to me anymore. Perhaps I realized what a fool I had been.

The Joy of Blogging
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A New Blog and Approach for 2016

23480576931_90140aa48e_k You’ll probably notice a new simple blog design on the site. The revised geofflivingston.com reflects a greater focus on photography, and less on books and writing as a whole. This reflects an anticipated larger strategic shift with my own activities online in 2016. Next year will bring a professional change. With it will come a reduced focus on marketing personal consulting services. I will reveal more when I can. As a result, at some point during the next year I anticipate letting myself off the hook for a weekly post, and will simply blog when I have something to say. I know people like to interpret these things and go off and write posts about bloggers quitting and riding off into the sunset. This is not that. It is not a resignation, nor the end. Instead, it represents a maturation and an evolution. There are two drivers behind
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How the “outsiders” upped British creativity in marketing as well as music, literature and film in the 1960′s and ’70s

I am indebted to the brilliant contemporary British historian and storyteller Dominic Sandbrook and his excellent new history of British creative industries, “The Great British Dream Factory” (Allen Lane) for this post on creativity through diversity. 61b4DvnEM1L._SY344_BO1,204,203,200_ I, we, talk a lot about diversity in our PR industry. A lot of our focus, rightly, is on greater gender equality. Indeed my firm has just published (embed link to the research on the .co.uk website) new research which looks at gender as a new driver of corporate reputation. In advertising The 3% Conference  – see below – has highlighted that until recently only that tiny percentage of advertising creative directors were women, and now thanks to their campaigning that’s up to 11% and rising. I am also focused on racial and social diversity, the subject of previous blog posts and action by the PRCA, The Taylor Bennett Foundation and others. Sandbrook
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Links With History

This week I attended the funeral of my neighbour Dick at our West Sussex ancient village church. Dick had reached 95 – a good innings as they say – and until six weeks ago had been a regular sight to us heading off in his car for his morning paper and taking a walk down the lane. It was as much celebration as sadness. When we got to the church we were handed the order of service. On the front was a picture of our familiar friend, smiling. On the back was a sepia picture of him in his army uniform. It was almost a shock to connect someone we knew to real, world changing history. Dick had been born in 1920, two years after the end of WW1 and into a Britain struggling to recover from the decimation of a generation. WW2 broke out when he was 19. One Continue reading "Links With History"


I must have attended around twenty Labour Party conferences over the years, first as an activist, then as a party staffer and spin doctor, and then as a lobbyist. Not an evolution that will play well with the average member clapping delightedly at Jeremy Corbyn’s speech yesterday and celebrating “getting our party back”. (Back from who? The Blairite control freaks? The voters? Worth bearing in mind that Labour members may have elected Corbyn, but voters elected Labour MPs, most of whom regard Corbyn and their potential political oblivion with horror.) While he was speaking back home in the UK, I was giving a speech on public relations, truth telling and reputation at the excellent IPRA Congress in Jo’burg. Big themes of the event and the many great presentations were the death of spin, and the need for authenticity, dialogue and real engagement by business and business leaders. One senior
Britain's leader of the opposition Labour Party Jeremy Corbyn delivers his keynote speech at the party's annual conference in Brighton
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The Roundup: PR News for the Week of May 11

Tweet Megaphone

Why Does LinkedIn Remain the Overlooked Stepchild of Social Media?

Bulldog Reporter’s Daily Dog – May 4, 2015

Did you know that 68% of Fortune 500 CEOs have no social presence? This includes Facebook, Twitter and even LinkedIn. A regularly updated LinkedIn profile carries numerous business and personal benefits for C-level executives and this article discusses tips and tricks on how to build your presence.

4 Twitter Assumptions PR Pros Commonly Make

PR News – May 5, 2015

How often do you use Twitter to engage with key influencers? This article discusses ways you can maximize 140 characters using one of the most powerful tools in PR – Twitter!

3 Ways to Measure Genuine Online Engagement

PR Daily – May 6, 2015

Why is measuring engagement more important that measuring page views? Page views tend to be a false metric because it’s difficult to determine if the reader was fully Continue reading "The Roundup: PR News for the Week of May 11"

A Nine Year Rant

Last week marked my nine year blogiversary. Actually, it’s nine years of blogging, but this blog came afterwards. I sold my first one, the Buzz Bin. So one might ask why am I still blogging and what have I learned? Here are nine mini-insights and rants about blogging and content as a whole to celebrate.

1) Blogging Is Not Everything

When I was caught up in the social media wave, blogging and the online presence it created was everything. It was an incredibly freeing tool that sent me on a wild writer’s journey, one I had always dreamed about. Over the last few years, I’ve come to see that blogging as little more than a tool. Blogs, photos and social media in general are very useful, but they ALL have their place. When I see content marketers and other communicators prioritize their blogs as most important, I shrug. Maybe it’s
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