FIR co-host Neville Hobson reviews the Kindle e-book edition of #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One, by Bernhard Warner and Matthew Yeomans. This book lays bare not only the biggest corporate mistakes and miscalculations of the social media age, but also points out where the organizational...

FIR co-host Shel Holtz reviews Jane McGonigal‘s Reality is Broken, which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the book’s description: “In this ground-breaking exploration of the power and future of gaming, McGonigal reveals how we can...

FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, For Immediate Release (no kidding). The book’s subtitle is Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations. From the book description: “It is essential that businesses know how to communicate quickly, often pre-emptively, and...

Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues … Continue reading →

Trafcom News podcaster Donna Papacosta reviews Shel Israel’s new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. From the book description: “Tech start-ups are built on dreams, teams and technology. But to turn vision into reality you really … Continue reading →

Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Katie Delahaye Paine is the founder of KDPaine & Partners LLC, a New Hampshire-based research consultancy that … Continue reading →

101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description: “101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits … Continue reading →

Friday February 24, 20122pm EST / 7pm GMT / 11am PST A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author … Continue reading →

Christopher Barger was the guest author for the inaugural instalment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Christopher is Senior Vice President, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at … Continue reading →