Posts tagged "Business"

Copyright Tribunal issues final decision on web licensing: joint statement from Meltwater Group, NLA, PRCA, and UKMMA

Summary The final judgement in the Copyright Tribunal involving Meltwater Group, NLA, PRCA, and UKMMA, was announced shortly after 2pm today. It brings a conclusion to the three-year industry wrangle over web copyright licensing. The decision sees publishers rewarded for the third-party business-to-business web monitoring market for their content. The Copyright Tribunal set the 2012 starting...

Marketing in the Round with Gini Dietrich

"Marketing in the Round" by Gini Dietrich and Geoff Livingston is a guide to today's marketers on integration for better business results.

Marketing in the Round with Gini Dietrich

Inside the connected car

Very interesting assessment of in-car technology with some quotable predictions from Intel, eg: By next year the car will be the third most-connected place in which people spend time. By 2016, how connected a car is will be a critical buying decision. In the future, if car ownership declines but increased use is still needed,...

Ford embraces social influence marketing in Europe

When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve...

When Opportunity Knocks

Sometimes you learn the most when you least expect to. Shonali Burke reflects on lessons learned from the 2012 PRSA Counselors Academy.

When Opportunity Knocks

Passion, People, and Professionalism

Kirk Hazlett, APR, Fellow PRSA, believes passion, people, and professionalism are what make for "success."

Passion, People, and Professionalism

The future of TV is more than social, it’s a multi-screen experience that needs design

The future of television is much more than social; much in the same way that the future of media is too, more than social. Social is a fabric; it connects the individual nodes that make up the human network. But, social however, is not a means to an end. And, as such, the same is...

CEO reputation paramount in the see-thru world

What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in the results of new research conducted by PR firm Weber Shandwick. The second installment of...

A little imagination is key to success with QR codes

“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a campaign. I think it’s not so much that the codes themselves are a waste of...

The Importance of Now

The late Dick Clark had an indelible influence on our times. Narciso Tovar reflects on the lessons he taught us in the importance of "now."

The Importance of Now

The Path from a Social Brand to a Social Business

I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this...

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Orlando-based Rick Henry operates his chauffeur service in a truly mobile way, using his smartphone and Square's mobile payment system.

Rick Henry: How a Small Business Owner Defines Mobility and Social Media