Today’s guest blog was authored by Jason Baik of Peppercomm…
Most people associate “analytics” with simple tables and graphs without really understanding the true power of data. I’m here to break that stereotype.
Before I get into the details, a bit of background is required. My name is Jason, a professional analyst and a true data advocate; I analyze everything from conducting non-hierarchical clustering for my fantasy football drafting to predictive price modeling for my bitcoin gambling. You name
it and I probably have a personal spreadsheet of
When I was freshly single in the summer of 2016, I decided to follow in the footsteps of journalist Amy Webb and put my love of analytics behind my pursuit of love: data behind my dating life. I started by crafting profiles across various dating apps and meticulously tracked everything, from opening lines and response times to respondent ethnicities and hobbies. I
Continue reading "The Data Science Behind the Dating Scene"
Today’s guest blog was authored by Lauren Parker of Peppercomm…
“Where is the corporate Kapernick?”
Ariel Investments CEO Melody Hobson posed this question
to a room full of CEOs during her presentation about diversity and inclusion in the board room. It’s one example reflective of our evolving cultural landscape and the impact it’s having on corporate America.
Politics divide Americans on issues from gun control to tax reform. Women are standing up against systemic misogyny. The topic of racial inequality has moved out of the shadows and onto our national football fields. Every morning, we awake to new headlines that amplify these important national conversations.
Technology has changed the way we consume and amplify news and opinion. It’s given people the opportunity to shout their points of view and it’s led to the expectation that everyone should have an opinion to share – including corporate leaders. Social media has
Continue reading "Why Corporate Leaders Must Join the National Conversation"
Check out this fascinating Advertising Age interview
of Facebook marketing guru Andrew Keller. While Keller expounds on any number of topics in the piece, he hones in specifically on the rise of the term “six seconds” in advertising.
While the Facebook executive, and his fellow advertisers, are fixated on six seconds, research shows the average human actually has an attention span of eight whole seconds. That’s one second less than a goldfish
But, the six (or eight) second discussion should extend far beyond Keller’s focus on digital advertising and videos.
Split second responses are table stakes in ALL
forms of communications today.
In the new normal of Trump Tweets, fake news and Kevin Spacey/Harvey Weinstein-type transgressions, individuals and organizations have about eight seconds to gather their thoughts and determine:
Note to readers: This is the second in a series of three blogs reviewing Harold Burson’s new book, “The Business of Persuasion” (available through Rosetta Books)….
But, after reading what Burson-Marsteller Founder Harold Burson had achieved at the same age, I must say I was beyond humbled (a unique experience to be sure).
Consider the following (taken directly from his autobiography):
- He became a stringer for the Memphis Commercial Appeal as a sophomore in high school.
- He filed reports on University of Mississippi football for the Commercial Appeal while a college sophomore.
- While still in college, he provided public relations counsel to D.H. Ferguson, which was helping to build the atomic bomb.
- After WW II began, he filed nightly written reports for all U.S. officers serving in Europe.
- At the age of 24, he covered the Nuremberg trials for the American News Network.
His accomplishments are mind-numbing to
Continue reading "Talk about a wunderkind"